— blending the mix

I guess this is the bit where I reveal myself to you, so in readiness for the shock, I will only post a small pic!

I am 34 35 36 and live in Manchester, England with my sons Luca (7) and Federico (8m) and wife Sarah. I began writing this blog nearly 6 years ago in an attempt to understand and  communicate the way that the internet was changing the way that we were communicating and shopping.

I actually started a small business in 2001 called thegamenetwork.co.uk, a place to go for cheap video games and dvds (yeah, like amazon weren’t already doing that!!), but it wasn’t until  2005 with bighippo.co.uk that I really started to understand the power of social media on trust in brands. In bighippo, I created a small but very successful and trusted brand built around  blogs and participation on forums. Why would you spend over £2,000 on a bathroom from a bunch of people you have never met, let alone off the internet.

After then having several wonderful years at agencies around Manchester, helping to establish many as leaders in the field of social media, in 2009, I co-founded social media  agency gabba – an attempt to really leave the flailing pr, seo and digital agencies behind. It was during this amazing time that it became more apparent than ever that to get the most out of  social media, brands need to totally integrate social media into everything they do,, outbound communications and internal processes – which requires much more resources and a diverse range of skills – which is why I am privileged to be part of such a great team at Origin, my current home.

I like to think I’m a strong creative thinker and strategist, capable of translating complex ideas into effective, measurable campaigns taken from over 5 years practical experience in delivering successful campaigns both in the UK and abroad. What really makes me buzz though is how the internet is changing all our behaviours’ and how as marketers and brands, we can change what we do to meet this shift.

This blog, blendingthemix.com has been in the Ad Age Top 150 for over 3 years and has been shortlisted for numerous computerweekly and BIMA awards. I am also a columnist for the well respected marketing publication The Drum.

In my time I have provided strategic insights, and developed and implemented social media strategies for some of the world’s biggest brands such as Dyson, Lexus, Microsoft and SSL International (Durex/Scholl), The NHS and many UK Police Forces.

I love talking so, feel free to drop me a line on paul (dot) fabretti (at) gmail (dot) com, or @paulfabretti!

9 comments
  1. Alison Minaglia says: May 24, 200710:43 am

    Hi Paul,

    I enjoy your blog. Will you add mine to your blogroll?

    http://technologypr.blogspot.com

  2. carolin says: March 14, 20081:07 am

    Thanks for your sharing. There’s another new startup of social networking. http://www.mobicue.com Mobicue is a social microblogging service. It allows users to update any photos, videos, or text and more in real time from their camera phones, and immediately shows them to friends on Mobicue. Mobicue encourages its users to invite and stay closer with their friends by sharing what they are up to instantly. The service also has a mobile client that supports all popular phones.

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  4. Jeffrey says: August 1, 20083:37 am

    Hello Paul,

    Your blog about Online Marketing is great and I would like to offer you a free customized header graphic related to your blog.

    Please let me know if you are interested or check samples directly at:
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  5. […] I stumbled across this site by pure accident thanks to a friend of mine @paulfabretti and his blog Blending the mix, which has kept me from looking at work for the last 30 minutes. Im from a more engineering […]

  6. […] What’s it all about? | blending the mix blendingthemix.com/about – view page – cached I guess this is the bit where I reveal myself to you, so in readiness for the shock, I will only post a small pic! I am 34 35 and live in Manchester, England — From the page […]

  7. […] I stumbled across this site by pure accident thanks to a friend of mine @paulfabretti and his blog Blending the mix, which has kept me from looking at work for the last 30 minutes. Im from a more engineering […]

  8. […] is a guest post taken from Paul’s Blog  Blending the mix, Paul is a Client Services Manager at Digital Marketing Agency KMP. Part of his role is  to […]

  9. […] Microsystems and a keen Manchester blogger, Mohammad from Harrold Fold Specialists Arts College, Paul Fabretti from Lets Gabba and Lisa Hill from The BBC’s Media […]

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