blending the mix

I guess this is the bit where I reveal myself to you, so in readiness for the shock, I will only post a small pic!

I am 34 and live in Manchester, England with my son Luca and wife Sarah.

I am a Client Services Manager at Digital Marketing Agency KMP. Aside from managing projects between clients and our internal studios, I have a responsibility to understand how best our clients can embrace social networks and blogging. Whether it be reporting back on the latest trends or developing strategies, it is a thoroughly exciting role getting the chance to implement all the ideas I talk about on this blog!

UPDATE: Hugh suggested it might be a good idea to show some of my work off to you peeps, so attached are a couple of screenshots of some of my bigger projects (with many more to come…!).

Blog Development and Build:

Corporate Blog for Shop Direct Group

Multi-Author Fashion Blog for Shop Direct Group

Social Network Strategy - Littlewoods Direct Style Guru Facebook Application:

Social Network Strategy - Community Management (Facebook):

More to come VERY, VERY soon…

My interest in the internet and computers dates back to the Acorn Electron and school-standard BBC Micro (!) although my professional career has seen me launch a mail order company into the the UK from France as well as design and implement many direct mail campaigns for a variety of household names ranging from credit card companies and fashion to charity.

My blog is as much an exploration as a resource of information. With a classic direct marketing background, many of my early days were spent learning how best to embrace new technology and marketing thinking.

Tara Hunt’s Horse Pig Cow and Seth Godin’s blog have been and continue to be essential reading for me as to how to think outside the box and at the same time use good old common sense.

The original aim of my blog was to document ways in which I was trying combine both modern and traditional marketing techniques together for maximum effect but as things have evolved, I find myself leaning more and more towards the modern way of thinking and the Unmarketing/Pinko Marketing ideas as well as good old Common Sense!

I do hope you enjoy reading my blog. I enjoy contributing to it. If there is anything you wish to comment on, please do so either via the blog or below:

Best wishes

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