— blending the mix

Archive
October, 2013 Monthly archive

There’s a lot of planning going on in the business at the moment – our social teams are preparing for 2014 activities and perhaps by default, that also means trying to look beyond 2014 at the kinds of strategic, structural and systems challenges that should be on our radar.

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I’ve seen quite a few of these posts in the last week or two.

http://www.businessinsider.com/the-myth-of-social-roi-2013-10

Is it really the case that social media has matured sufficiently that its most widely recognised and unquestionable benefits are now non-financial (similar to advertising or pr)- even to ley folk?

Or is this the convenient ‘letting off the hook’ that so many lazy social media ‘marketers’ have been waiting for?

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If ever there was an example of how challenging it is for businesses to operate in social media these days, Google’s recent Endorsement ads announcement and the backlash, demonstrates it.

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Wearable tech. Almost as much of a cornerstone of the annual predictions presentation and talks as “the year of mobile”. Well it is at least here, in one form (at least) and in the shape of the Samsung Galaxy Gear.

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