YouTube Pro Series: Talent Management
It’s fair to say that things like Mumsnet and Tots 100 brought about the professionalism of amateur blogging, and the now distant acquisitions by news groups of blogs/blogging networks like Techcrunch and Mashable proved that blogs are an equally powerful publishing force – yet the management of blogs for brands remains, even in 2013, is a sporadic and flawed process. Bloggers continue to be poorly approached by PR’s who continue to anonymously scatter-gun their messages, or bloggers are used (in every sense of the word) to suit a means to a campaign end.
It’s interesting to note then, the efforts that YouTube is going to in order to equip the bloggers themselves with the insights as to how best to manage develop, then manage, their popularity.
I can think of a few PR’s who could do with reading this!