— blending the mix

August, 2013 Monthly archive

It’s fair to say that things like Mumsnet and Tots 100 brought about the professionalism of amateur blogging, and the now distant acquisitions by news groups of blogs/blogging networks like Techcrunch and Mashable proved that blogs are an equally powerful publishing force – yet the management of blogs for brands remains, even in 2013, is a sporadic and flawed process. Bloggers continue to be poorly approached by PR’s who continue to anonymously scatter-gun their messages, or bloggers are used (in every sense of the word) to suit a means to a campaign end.

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