— blending the mix

[DATA, SMMP] Merging social, traffic and sales data in one dashboard

Really exciting this – and perhaps the ONE thing that marketers have been looking for.
It might not be the single ROI figure that everybody thinks they need, but if you are looking to see if any spikes or troughs in your social interactions had an impact on your online sales, then sumall looks like it’s got the answer.

Posted via email from paulfabretti’s posterous

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