— blending the mix

Archive
August, 2012 Monthly archive

Swaylo offers you the opportunity to see what kind and how much attention you’re getting for the things you post, share, and like on social media networks. Through an analysis of your social graph, Swaylo reflects your Sway – the impact your online activities have in your social circle and across the social graph.

Today we’re announcing that Threadsy will be acquired by Facebook. Threadsy is the company that operates Swaylo.com, provides people with their Sway score, and helps businesses, organizations and brands connect with their social influencers.

This is incredibly exciting for us! We built Swaylo because we believe Facebook and other social media services are the digital representation of our lives. There is no better opportunity to take Swaylo’s vision to the next level than at Facebook.

Once the deal is done, people will no longer be able to access their Sway scores on Swaylo.com. But SwayloPro will continue to operate as separate, independent company owned by its current investors. SwalyoPro helps businesses connect with influential people on social media – here’s where you can find more info.

I’d like to extend a huge thank you to our investors John Johnston from August Capital and Amy Errett from Maveron Capital. They believed in us early and provided the guidance, support and capital needed to make Swaylo a reality.

Finally, I’d like to thank everyone who had a hand in this phase of Swaylo’s growth, especially our small but mighty and talented team. I’d like to extend a special thank you to my Co-Founder and CTO, Udi Nir, and our Chief Revenue and Strategy Officer, Sabrina Riddle for their leadership, vision, and contributions to Swaylo’s success.

Sincerely,

Rob Goldman

CEO & Founder

Influencer analysis coming to a Facebook Page near you…in the meantime, you can always use SocialBaker’s influencer panel. It’s not rocket science, but knowing who the top commentators and “likers” are on your page is mighty handy, that’s for sure.

Posted via email from paulfabretti’s posterous

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Rise of Social Commerce, an Altimeter Conference

Left: Dell’s Social Media Command and Listening Center, Austin Texas.

The purpose of this post is to be an industry reference for this social business use case, please leave comments with further additions.

Many a year ago, I worked at a web hosting company that had a Network Operations Center (NOC) that looked like NASA’s mission control.  Enclosed in a glass ‘fishbowl’ the 20-50 staff, systems, training, technology were all used in conjunction to support the network traffic of the customers websites, see Google images.  The “NOC” was externally packaged and marketed as a cutting edge feature of a top performance center, touted on customer tours at HQ, and had internal mystique and prestige of those who were there.

Today, we similar centers emerging at top brands, event managers, as well as offerings from a variety of marketing and customer service providers for social.  With India’s recent crises on social channels causing a shut down in websites, expect government bodies and agencies around the world to open these for daily interaction with citizens, and as well as dealing with high urgency situations.

A really comprehensive guide to the necessary details involved in the creation of a listening centre/station. The reality is that most brands won’t need most of this, but the considerations remain. Far from being the domain of the big brands, this is the starting point of evolving into a social business – where the outside world that customers own, needs to have a direct impact on your company inside.

Posted via email from paulfabretti’s posterous

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What’s a WeJIT?

gidgetNot Gidget, stupid, WeJIT!

This is the third in a series of columns about interesting new technologies.

Every few years something comes along to fundamentally change how we use the World Wide Web, whether it is online video, social networking, dynamic pages, or even search, itself. This week a new technology called WeJIT was announced that looks like something small but is really something big because it extends collaboration from specialized sites like wikis to everywhere HTML is used.  WeJITS are collaboration in a persistent link.

WeJITS come from Democrasoft, a company here in Santa Rosa that is best known for Collaborize Classroom, a cloud-based service used by more than 30,000 teachers to interact with students, deliver lessons from a global peer reviewed library, and even give tests. WeJITS take the best of Collaborize Classroom and place it in a single link.

In one sense WeJITS don’t seem like much, but when you see how easy it is to create these little standalone web pages and how they can be inserted in blogs, e-mail messages, even in e-books, creating conversations, polls, and requesting ideas in what is normally one-way communication, it’s pretty powerful.  WeJITS turn e-mail into social networking without participants having to join anything. WeJITS turn tweets into discussions.

We have here at I, Cringely a robust and lively self-policing community of thinkers that only took me 25 years of continuous effort to build (that’s 25 years without a vacation, folks). WeJITS can take away a lot of that work, building and expanding audiences. They can coax participation out of people who are normally very quiet, too, like that friend who would never be caught dead on Facebook or LinkedIn.

I remember speaking at Pleasanton Junior High School on the day after 9/11 back in 2001 and teacher Fred Emerson (who still reads this column) telling me how game-changing he thought his new iPod could be.  I didn’t see it. To me the iPod looked like just another MP3 player. But I was wrong because the iPod allowed users to carry all their music with them wherever they went and came with a built-in distribution ecosystem. That’s they way I think WeJITS can be, too. They aren’t much to look at but since they are quick and easy, inclusive and free I expect them to eventually have a big impact on the way we interact online.

Or maybe I’m wrong. You tell me. And use this WeJIT to do so.

I really like this idea. It combines the best bits of wikis, basecamp and email – in ways that even the harshest “oh no, not new technology naysayers” can fathom. Going to play with this myself soon!

Posted via email from paulfabretti’s posterous

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I’d been invited to try these little babies out a while ago and my recent holiday was a chance to put them to the test. I’ve been fiercely loyal to Beats by Dre and whilst I reckon the Beats are worth the money, the Bassbuds are not that far behind – for a fraction of the price. They currently retail at only £34.95.

If you’ve not heard of them before, Bassbuds are a funky pair of in-ear buds with a bit of a twist. Rather than just being plain black (or plastic), Bassbuds have a Swarovski crystal on the outside and come in a ton of different colours. The blue and crystal wouldn’t necessarily be my cup of tea to be honest but they are not too in your face (or ears!) either to be considered chavvy. In fact, when you look at the massive range of colours they produce, there’s a good chance that they’d look pretty decent on just about anyone. And they are pretty well built too. Solid and the cabling has lasted 3 weeks of kids pulling at them – and even the remote control on the cabling has stayed in place. Result!

The blurb suggests that the crystals play some role in the delivery of a better quality audio experience too but in all honesty, if they do, I don’t understand how. I’m open to offers of an explanation though!

One of the biggies for me and audio is outside noise. Whilst the Beats have noise cancellation, i’ll be honest, it’s not great. Naturally, in-ear buds remove this issue and as a result allow you to hear so much more of the music. Assuming that what’s get delivered to your ears is good quality, all is well in the world.

To this end, I was actually really surprised by the quality of the music coming out of the buds. Bassbuds suggests they are heavy on bass, and they are, but not so much that they sacrifice the top end notes. As a Spotify mobile subscriber, all my offline playlists are set to ultra-high quality so you’d soon notice if things were awry. But they weren’t.

With my Beats cans way too impractical to go bike riding in, not only do the Bassbuds fit well, but I genuinely don’t feel like i’m sacrificing any notable sound quality either. So, crystals not being my thing-aside, you couldn’t go far wrong with a pair of Bassbuds.

(this post is a sponsored post. Bassbuds supplied earphones in exchange for an entirely subjective review)

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LinkedIn -aside, Pinterest has been the only other channel i’ve struggled to find any commercial value to.

When you look at the way it’s being used and the audience who’s using it, i’m frequently mystified at how you’d arrive at a way to justify the time needed in the channel to make any significant impact (whatever that may be) – especially when you’re already spending significant amounts of time in Facebook or Twitter.

Lord knows what results any of the below are generating, but this list below is well worth a look to get a starting point for how you’d get started on Pinterest.

Top 20 Companies on Pinterest from Social Media Delivered | Social Media Delivered.

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Really exciting this – and perhaps the ONE thing that marketers have been looking for.
It might not be the single ROI figure that everybody thinks they need, but if you are looking to see if any spikes or troughs in your social interactions had an impact on your online sales, then sumall looks like it’s got the answer.

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Interesting piece this because it addresses a big issue that we’ll soon face as Twitter needs to monetise before it goes public. It NEEDS to have more control over what gets shown in the stream so it can deliver ads. It can only do this by restricting where that feed gets shown. The same is true of Facebook as in-stream ads become crucial in sustaining the revenue demands of investors. So a few scenarios may play out here:

1) Twitter continues to reduce the places where tweet streams can be shown – and ultimately limit how many people can consume its stream
2) Publishers and developers pay a premium to include the “new improved (ad supplying) feed
3) A one-size-fits-all mobile platform will be introduced that integrates both networks and which serves ads from BOTH networks

Ultimately, I can’t help feel that the commercial pressure for Twitter (to monetise) and Facebook (to innovate and monetise further) will serve to only restrict the flow of information we’re currently used to.

via ReadWriteWeb by Richard MacManus on 8/23/12

One of the five reasons why Web publishing is changing is the emergence of streams of information. In other words, a constant flow of information ordered chronologically and (ideally) topically too. In the near future, the theory goes, it won’t matter where you enter content – a blog platform, Facebook, Twitter, Tumblr, etcetera – because all of it will be accessible to other people as a stream. Yet this rosy future may not happen, if Twitter and Facebook have their way.

The key about streams is that they are much more than a static web page. In the near future, your stream may be delivered in any number of ways: as an RSS feed to your Reader of choice, a Reader app built using App.net, or even through a good old web page.

The Present: Simple Streams, Twitter Features

Much of the vision about streams is currently either experimental or hasn’t been built yet (like the App.net example I mentioned). But as it happens, there is a good early example of streams from a mainstream publisher: The Wall Street Journal.

On a blog post by streams evangelist Anil Dash, provocatively entitled Stop Publishing Web Pages, Laura Holder from The Wall Street Journal left this comment:

“Although of course still publishing traditional articles, at The Wall Street Journal we’ve started opening streams around event-based news topics, such as Apple Keynotes, Olympics, Campaign 2012 and a 24/7 Markets Stream, compiling a dynamic river of topical articles, tweets, live blogs, photos, videos. They work on mobile, engagement is high, filtering will come, and I suspect advertising integration will evolve.”

The election stream is mostly made up of WSJ news articles and tweets from WSJ staff. There is the odd video too, plus sharing options to Facebook and Twitter.

Probably the best feature is that it’s easily digested via mobile.

This is early days for streams and The Wall Street Journal’s effort is fairly basic, although very nicely implemented using WordPress.

The Future: Twitter & Facebook Don’t Want You To Control Your Stream

So what can we expect of streams in the future? It’s difficult to say, because there is no guarantee that popular publishing services will even support streams in the future. We’re looking at you, Twitter.

There is a battle going on in this era of the Web for control over user content. The most popular social services, Facebook and Twitter, are both trying to keep a hold over their Walled Gardens. Neither company wants its users to have control over their own content. That makes it difficult for third party developers to build stream apps (in other words, interfaces to view streams), because they won’t necessarily be able to access all of your content created in Facebook and Twitter.

This is where App.net is potentially an important development. If it can become the de facto stream for microblogging, then App.net combined with RSS – the syndication format supported by almost all publishers nowadays – may become the standard for streams.

But not if Facebook and Twitter have anything to do with it. So it will be interesting to see how streams evolve over the next couple of years. Let me know in the comments how you think this will pan out.

Posted via email from paulfabretti’s posterous

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