— blending the mix

[F-COMMERCE] Shop Direct social lead discusses his strategy and thoughts on F-commerce | The Drum

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Loving the learn and adapt approach – most people aren’t learning from their interactions – and aren’t adapting either!

Stand out point for me is where you mention how socially-touched customers trade better than “normal” ones. To this end, f-commerce may simply mean facebook’s influence on the sale rather than a direct sale from the channel.

Posted via email from paulfabretti’s posterous

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