— blending the mix

[OPINION] That old issue of transparency again: bloggers vs PRs on sponsored content | Wadds’ PR Blog

I’m heading to BlogCamp in Birmingham on Saturday to talk about the uneasy relationship between PRs and bloggers.

PRs have been quick to recognise the opportunity to work with bloggers to connect their clients with highly targeted and engaged audiences, but often with limited success.

Here’s the issue. PRs have taken the media relations skills that they have used to pitch journalists and expected them to be directly transferable to bloggers.

They simply aren’t.

Always a good read, this piece from Wadds looking at the rights/wrongs and policies surrounding blogger outreach. Do most bloggers care (or not) about the rules – and as such, do the agencies approaching them care themselves?!

Posted via email from paulfabretti’s posterous

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