— blending the mix

May, 2012 Monthly archive

Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to wrap them all up thanks to Online Schools. With over 500 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average user still has about 130 friends, but that should expand in 2011.

48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base. The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US internet users are on now Facebook, while 70% of the entire user base is located outside of the US.

Over 700 Billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Over 200 million people access Facebook via their mobile phone. 48% of young people said they now get their news through Facebook. Meanwhile, in just 20 minutes on Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million messages are sent.

For more information on Facebook Statistics you can view another infographic here.

Help us share the digital goodness!

Related Digital Buzz Posts:

  1. Infographic: Mobile Statistics, Stats & Facts 2011
  2. Facebook: Facts & Figures For 2010
  3. Facebook Gaming: 10 Facebook Games Stats
  4. Infographic: First Google+ Statistics & Facts
  5. Facebook 2010 Growth Stats: Infographic

Some fascinating little snippets about Facebook, even if they are a year old.

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A photograph of the proposed Eyez, posted on the ZionEyez project page.

A photograph of the proposed Eyez, posted on the ZionEyez project page. Photo: Les Hays/Kickstarter.com

Backers of high-tech video glasses have had enough of waiting for their crowdfunded returns.

Crowdfunding website Kickstarter was used to raise $US340,000 for a project to build a pair of HD-video recording glasses, but almost a year on, people who invested in the project have not received their products and the project creators have seemingly disappeared.

Kickstarter has denied responsibility for a growing number of apparently failed crowdfunding projects, but donors who claim to have been ripped-off are fighting back.

Crowdfunding is a way for individuals to make their dreams a reality, as touted by websites like Kickstarter and IndieGoGo which provide the social media tools to tap friends, family, and their extended networks for the capital needed to build a product.

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In the embryonic stages the quirkier ideas garner media attention and are oversubscribed, often raising more money than initially requested.

While the success stories are well-documented, there is a growing list of stillborn projects where money has been collected by the project owner (95 per cent) and by Kickstarter (five per cent) but donors haven’t received their promised returns.

The websites stress the responsibility rests with the project owner and the donor – they shy away from calling them “investors” as this would attract different regulatory compliance – but some frustrated donors are taking action.

The ZionEyez project trajectory is typical other Kickstarter consumer tech product success stories, but so far it doesn’t feature the same happy ending.

The four founders asked for $US55,000 to build Eyez, a pair of glasses that could record HD video. After extensive media coverage (including by Engadget, Mashable, Forbes and Rolling Stone) it raised $US343,415 from 2106 backers when the funding round closed on July 31.

Since then the founders have missed the original delivery deadline of the northern “Winter 2011″ and donors’ growing concerns over product delivery are not being directly addressed.

There are more than 850 comments on the project page, some asking for a class action, and including one donor’s correspondence with ZionEyez.

“Thanks for reaching out to us. We will be releasing another engineering update for our KS Backers in the near future. Thanks for your patience and support!”

Bill Walker was one of the donors who committed the $US150 required to secure a pair of the glasses.

In an attempt to claw back the donations he built the site zionkick.com to organise legal action against the founders of the ZionEyez project.

They must provide a reasonable time for the product to be delivered, he said.

“At the present time we (interested backers) are playing the waiting game,” Walker wrote via email. “We have to give them a period of time in which to perform before filing fraud charges. When a period of time elapses that would satisfy the legal eagles…then we attack. Until then we bide our time.”

“Their attorney CEO knows the heat is on so he might be insisting they produce something, even if it’s on the level of the $US59.95 products currently on the market. Produce anything that will satisfy the spirit of what they said they were going to produce.

“In the meantime Kickstarter takes their 5 per cent and insists the backer is totally responsible for vetting the money grubbers.”

Kickstarter did not respond to specific questions about whether it would intervene in the ZionEyez project, and pointed to their frequently asked questions (FAQ) page which says the creator is responsible for fulfilling a project’s promise.

“Kickstarter doesn’t issue refunds since transactions are between backers and creators, but we’re prepared to work with backers as well as law enforcement in the prosecution of any fraudulent activity. Scammers are bad news for everyone, and we’ll defend the goodwill of our community.”

ZionEyez did not respond to requests for comment.

Crowdfunding projects fall outside the general consumer protections afforded by the Australian Consumer Law and NSW Fair Trading’s jurisdiction, according to a Fair Trading spokesperson.

This is because the project is not a form of business trading, and a consumer-supplier relationship does not exist. The risk is amplified when dealing with international sites, the spokesperson said.

“Whenever dealing with an entity that is from outside Australia, consumers should be aware that should something go wrong, redress can be much more difficult to achieve than when the trader is domestically-based,” the spokesperson said.

Donors do have some avenues for legal recourse but this could be expensive, according to Rouse Lawyers special counsel Kurt Falkenstein, who specialises in start-ups and has helped some raise money via crowdfunding.

The crowdfunding websites should take responsibility, he said.

“The principles of contract law still apply to crowdfunding – and if you misrepresent or falsify information that induces someone to enter a contract, you are liable – so the terms and conditions of the crowdfunding platform are vital,” Falkenstein said.

“The hard thing with contract law is enforcement – are you going to go to court over tens or hundreds of dollars?

“Consumer law may apply where goods or services are promised but not delivered – you can’t promise to provide something and not do it – but then you are relying on the ACCC.

“For me, if hundreds or thousands of people are ripped off, the platform should help those people band together and enforce their rights.”

There is always a risk that these websites can be exploited, according to Alan Crabbe, co-founder of local crowdfunding website Pozible. He did not respond to a question whether the site had any undelivered projects.

There are safeguards against this, including filtering projects based on national/state investment laws, checking the project creator and holding photo ID, and tracking unusual activity on projects, he said.

Crowdfunding websites are not legally responsible for failed projects, according to StartSomeGood.com co-founder Tom Dawkins, but this does not mean they won’t be judged in the court of public opinion.

The key is to curate the projects , he said, so the sites, project creators, and donors are ensured of the greatest chance of success.

“We don’t believe we are legally or functionally responsible but, after the project concludes, we know people will hold us responsible anyway.”

“We reject a lot of projects because they’re too fantastic and unachievable. We try and make sure that we do feel proud of every project on our site, that we feel comfortable and stand by it.”

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Interesting piece about what happens when a Kickstarter project fails to deliver. Who gets the blame? Does one failure ruin the concept for the rest of the world?

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So, no sooner have we got used to timeline for pages coming in, then Facebook introduce some changes to Timeline…but some of these are pretty handy too!

A Unified Global Local Page

One of the biggest challenges when managing a global Facebook Page is deciding how you are going to divide up content by region:

  • Post globally in English
  • Post globally in English AND local language
  • Create individual local language pages

Most international pages opt for the one pager per language option – it’s easier for local marketing teams to post to. The problem with this is that often, smaller or less sophisticated pages in “far-flung” regions end up with off-brand content, small fan numbers and even lower engagement – in effect losing the closeness that the mother brand creates.

The latest changes will effectively make it much easier to bring currently regions and their content into the same page. Fan numbers will be shared between pages (i.e. all under the parent page) and admins and users simply need to click on the “swap region” button to see content specifically aimed at them in their mother tongue. You’ll also see PTAT scores per region, helping you to maintain  local language engagement.

A cute (but important) touch too is that the Page will remember your regional preferences too – making life just that little bit easier.

Always-On Notifications

If you’re using a social media management platform like Buddymedia or Syncapse, your admins are probably getting email notifications when you receive messages and notifications, but sometimes thats not enough. The arrival of the Page Manager app (itunes store link) means you get notifications to your mobile and can post or respond to comments directly through the app rather than having to login elsewhere in response to the email notification. You also get Insights too – which even looks pretty cool!

More accurate post views

If you’re running a pretty sophisticated page management operation (as we like to think we do!) you’re already looking at Edgerank to understand how effective your content is. To help further, a new “% seen” stat will be introduced which basically tells you how many people (as a %) of your whole fan base saw this post. It’s slightly different to edegerank in that it simply counts VIEWS, but it’s helpful none the less.

Facebook have introduced this alongside an interesting stat that on average, just 16% of fans see content that pages post. They estimate that with the Promoted Posts mechanism (where you will soon be able to pay to guarantee your posts are seen) visibility rates are up to 75%. Seems like a good time to say how poor “normal” unpaid for content performs.

So, whilst this may be on its way, don’t lose sight of what your edgerank scores are telling you. We may be in for a good wait yet for Promoted Posts.

Timeline videos

When Timeline for Profiles first came out, a cool tool was also launched which made a movie out of your timeline actiivities and major timeline events. This will also soon be out for Pages too. I’d expect this to be a largely one-off activity for a lot of Pages (similar to the creation of Milestones) but still a handy creative tool!

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So Apple rejects an app that aggregates all the iAd “ads”, only to then launch its own version…of exactly the same thing…

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Fiat chase the Google Street View car to VW Headquarters and stick their lovely new 500 in reception!!

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Brand%20%23Fail%20%7C%20Adweek http://www.adweek.com/news/advertising-branding/brand-fail-140368?page=3

Sent from my iPhone so there’s a god chance of typos :-)

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Nice piece about the networking being more about civil decency and respect than playing any kind of game.

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Glenn Britt.Jonathan Fickies/Bloomberg NewsGlenn Britt.

AirPlay, a software tool included with Apple’s iPads and iPhones, is widely viewed as being potentially disruptive to the cable industry, because it makes it easy for people to view a broad variety of Internet content on a television. Time Warner Cable’s leader, however, hasn’t heard of it.

Glenn A. Britt, the company’s chief executive, said in a group interview on Friday that the challenge for digital video was that there was no simple way to get Internet-based video onto the television screen. He wasn’t familiar with AirPlay.

“I’m not sure I know what AirPlay is,” he said, though he noted that he was an enthusiastic Apple customer. “Today we want to be on every screen. Today it’s a little bit clunky to get programming from the Internet onto the TV — not so hard to get it on your iPad. What’s hard is the plumbing, what wires do you connect, what device do you use. So the current Apple TV, the little thing, the hockey puck, really doesn’t do anything to help enable you to get Internet material on your TV.”

Apple pitches AirPlay as a way to make it easy to get Internet video from an iPad or iPhone onto a television, among other uses. A user can press a button while watching video to stream it wirelessly to an Apple TV box connected to a TV set.

AirPlay also makes it easy to push pirated video available on the Web onto the television, which could lead some people to drop their cable subscriptions. And it opens the door for content providers to circumvent cable and offer their own channels as apps. That gives them a direct relationship with the customer, as well as the opportunity to try new ways to increase revenue or ad sales. The Discovery Channel, ABC and PBS offer AirPlay-compatible apps. AirPlay will be coming to Apple’s computers too, in the next version of the Mac operating system, due out this summer.

Of course, while many people own iPhones and iPads, Apple TV has not been as popular; Apple sold 2.8 million of the boxes in the year that ended in September. Requiring two pieces of hardware isn’t as straightforward as getting all the content right there from the TV.  Mr. Britt noted that he felt smart TVs — Internet-connected televisions that include computer chips and software — would be better than requiring an extra box to view Web content. “I hate set-top boxes,” he said.

But with many reports speculating about a coming release of an Apple-made television, AirPlay seems like something worth following.

You kind of hope this guys wasn’t hijacked, but as the head of a cable division, to not know about Airplay is a pretty poor show.

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If Facebook sold 1 ad, per person, per day for a year…with 900m users, that equates to 182.5 BILLION ads per year…at only $20pcm that would generate $3.6 BILLION in revenues…yowsers.

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I got with the same problem. After looking for a solution I found that FB silently killed public RSS support. (see this post from Jesse Stay)

I understood that I needed to call the API myself and construct the feed (I also need the feed to be parsed by a WP plugin and other stuff.

So, first of all get an API key (also called app id) and download the PHP Facebook SDK.

Then download the Universal Feed Generator PHP class. It will generate all the required headers and xml for you.

Your php script will be like this:

require('lib/facebook.php'); // require your facebook php sdkinclude("feed_generator/FeedWriter.php"); // include the feed generator feedwriter file$fb = new facebook(array(    'appId' =>  'YOUR_APP_ID', // get this info from the facebook developers page    'secret'=>  'YOUR_SECRET_KEY' // by registering an app));$response = $fb->api('/spreetable/feed','GET'); // replace "spreetable" with your fb page name or username// create the feedwriter object (we're using ATOM but there're other options like rss, etc)$feed = new FeedWriter(ATOM);$feed->setTitle('Spree Table'); // set your title$feed->setLink('http://spreetable.com/facebook/feed.php'); // set the url to the feed page you're generating$feed->setChannelElement('updated', date(DATE_ATOM , time()));$feed->setChannelElement('author', array('name'=>'Spree Table')); // set the author name// iterate through the facebook response to add items to the feedforeach($response['data'] as $entry){        if(isset($entry["message"])){            $item = $feed->createNewItem();            $item->setTitle($entry["from"]["name"]);            $item->setDate($entry["updated_time"]);            $item->setDescription($entry["message"]);            if(isset($entry["link"]))                $item->setLink(htmlentities($entry["link"]));            $feed->addItem($item);        }}// that's it... don't echo anything else, just call this method$feed->genarateFeed();

I know this is a bit nerdy but i really miss the simple things from the old Facebook Pages like RSS feeds.

As simple as it was, being able to see a simple wordle.net word cloud of a page made a huge difference to the overall picture of popular content.

Sure, there are other ways to see the information now, but don’t forget, a good way of being able to see all your pages is by sticking all the RSS feeds into google reader – a handy way of being able to keep track of things :-)

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