— blending the mix

Inside Red Cross Social Media Command Center — InformationWeek


Social Media Command Centres – a really interesting trend this. In some regards, the role of social media brand monitor is as “normal” a role as the email marketer, but the thing for me here is just how symbolic the physical presence of the command centre is.

You cannot fail to see the command centre, nor would the employees of the business – giving a clear signal as to the role that digital communications have in the future of the business.

Posted via email from paulfabretti’s posterous

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