Brands Give Facebook F-Commerce an F | PandoDaily
Really valid points by Brian here about f-commerce. As the sage amongst the masses have known for a long time, just because you *can* put a shop in Facebook does not mean you *should*.
The key point Brian makes is one around frictionless (or seamless) sharing – where experience with brands and friends are shared automatically.
F-commerce is about serendipitous awareness and recommendations and not simply transacting through a box in a social network.