— blending the mix

Klout Has Access To A Ton Of Its Users’ Data — Here’s What It’s Doing With It

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Whilst it’s easy to bash what the likes of Klout and Kred are doing (generally, those who complain the most are the ones to whom these scores matter), they are actually beginning to solve, or provide a good direction to a major problem anyone working in social media has had for some time – identifying not only people who can change or influence others’ opinions, but also the kinds of content that these people are more widely associated with.

I also really love the way they are approaching their business model – they totally understand their market and what it wants. As such, whilst you may easily be able to find an influencer, you won’t (unless you go through them) know what topics they are influential for when considering a Perk programme.

I really hope that this works out well for Klout.

Posted via email from paulfabretti’s posterous

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