— blending the mix

Insights 12 – What Needs to Be on Your Agenda in 2012: Privacy

2012 has started off where 2011 ended…with Facebook in the digital headlines.

The way that its Sponsored Stories advertising programme can use your “friendship” of a Facebook Page in its adverts had shocked a lot of people. The fact that these stories can now appear in your personal, customised news stream (the big stream of content in the middle of your Facebook page) and appear as genuine news items has caused even more concern.

Seamless Sharing

Furthermore, Facebook’s integration with Spotify at the end of 2011 also brought with it the seamless sharing of music to your Facebook wall. Music that you thought you were listening to in private was suddenly, automatically being broadcast to Facebook. All of these “tweaks” raise significant questions about privacy.

What is privacy any more?

In this social world, has the generally accepted definition of privacy changed? Do we understand what privacy is any more? Do we care? What opportunities and threats does this present to brands and consumers? The video below is the first in a series of ten short videos looking at what needs to be on your agenda for 2012.

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