— blending the mix

[K2K] Facebook’s Acquisition Of Gowalla Is Official

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So, anyone who is in this space will know Gowalla was recently acquired by Facebook and I can’t help but think that this is SQUAURELY to its change of strategy from being a simple check-in tool to a story-telling one. About 2 months ago, Gowalla started asking you to create your story and, when you open the app, you will begin to see locality-related stories, providing context to the area you are in. The deals they are rumoured to have struck up with Disney for example, are effectively a hybrid of branded “recommendations” and user-generated activities.

Now, with Facebook’s stories not really taking off and Facebook continuing to develop its places offer…i think Gowalla offers the perfect blend of commercialism whilst still providing core check-in capabilities.

Posted via email from paulfabretti’s posterous

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