— blending the mix

[PoV] Visa Re-invents The Advertising Model

The implications are unusual in that in this scenario the media agency moves to the head of the line, and assumes the role traditionally reserved for the creative agency.

Aside from making perfect, common sense this is a really interesting viewpoint. As every man and his dog scrambles to “own” social media, it is the media planners who are able (at the moment) to show the strongest way yet to plan social media in ways that people already feel most comfortable buying/proving it.

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