— blending the mix

[PoV] Facebook To Mix Sponsored Stories Ads With Content In The Site-Wide Ticker | TechCrunch

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I’m a huge fan of sponsored stories. From the brands we have been working with, the impact of sponsored stories is indeed (as FB suggest) much greater than standard ads.

What is much less proven is the efficacy/eyeballs/interactions of the “real-time” status stream and therefore any ads that are served with in.

This then raises the question that with sponsored stories enabling a brand to appear within the news stream, ads appearing within the sidebar, is Facebook now creating a third paid-for advertising asset with yet another price point?

Posted via email from paulfabretti’s posterous

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