Growth needs space and the power of difference

I caught this presentation by Sir John Hegarty from the BBH Labs blog and am blown away by one phrase, taken from a BBH client:

5% growth is easy. You hike the price 2% and a couple of big promotions gets you the other 3%. But 8-10%, that’s a whole different ball game.

Awesome challenge, almost prompts you to think bigger than you’ve ever thought before.

Enjoy: