— blending the mix

Archive
July, 2011 Monthly archive

The latest news from the around the web:

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The latest news from the around the web:

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The latest news from the around the web:

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In 2010, Robert profiled an emerging startup called Badgeville, very much in private beta. With the phenomenal rise of social gaming, largely on Facebook, they presented a solution to one of the biggest problems surrounding blogging particualrly – the steep decline of commenting and participation (those pesky and shallow RT’s) and how to use game theory to encourage interaction amongst users.

To celebrate the fact that they have just bagged $12m for future development, they have just created an infographic outlining their phenomenal success to date. Not being a fan of infographics, I have considered carefully whether or not to post, but these guys are the future, I even mentioned them back in January (which makes it really nice to see them do so well).

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I caught this presentation by Sir John Hegarty from the BBH Labs blog and am blown away by one phrase, taken from a BBH client:

5% growth is easy. You hike the price 2% and a couple of big promotions gets you the other 3%. But 8-10%, that’s a whole different ball game.

Awesome challenge, almost prompts you to think bigger than you’ve ever thought before.

Enjoy:


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The latest news from the around the web:

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The latest news from the around the web:

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TAKEN FROM MY MARKETING PROFS BLOG: There’s no denying the power of social media to effect change – whether social, commercial, or anything in between.

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