Attention is the next big fight
You’ve probably got a Facebook Page for your brand (or client’s brand). You’ve definitely got a Twitter account. If you’ve got your head around content creation you may even have a blog. Good for you. Now what?
On one hand you can quite rightly think that you’ve “joined the conversation”, but the reality is that you have simply added to the 156 million blogs, 200 million twitter accounts and 3 million Facebook Pages. See the problem?
In this digital age, attention is no longer about how long people are paying you any, it’s more a case of whether or not people even give you any at all. Watch a Twitter stream for example. Refresh it. How many of those same messages are visible again in your stream? If you’ve over 100 followers in any give time zone, likely not 25% or less of them will remain.
Most tweets that get some degree of interaction receive this within the first 20 minutes, so you can see how your presence needs to be smart. Content strategy aside (which I am assuming is built on audience research and monitoring insights), timing is everything and in this great video from last month’s The Next Web even in Amsterdam, Steve explores some interesting ways in which you can be much smarter with the delivery of your content so that it gets seen at the best possible time.