— blending the mix

Is a blog the rightful hub of your social media strategy?

<p>In January, hugely respected author and blogging/social media guru, Debbie Weil asked the question whether or not the blog has a rightful place at the heart of a social media strategy. It;s something that I have long believed and long defended as a means to communicate with customers and suppliers alike.</p>
<p>Not surprisingly, Debbie got plenty of responses, including myself which is included along with many others’ thoughts in her <a href=”http://debbieweil.com/books/free-ebooks”>recently released ebook</a> answering the question.<!–more–></p>
<p><img title=”Screen shot 2011-02-02 at 17.47.34″ src=”http://blendingthemix.com/wp-content/uploads/2011/02/Screen-shot-2011-02-02-at-17.47.34-e1296666541539.png” alt=”” width=”600″ height=”277″ /></p>
<p>If you haven’t already seen the ebook, I have embedded it below, or you can get it and other great books from Debbie.</p>
<p><a style=”margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;” title=”View Debbie Weil – Why Your Blog is Your Social Media Hub on Scribd” href=”http://www.scribd.com/doc/48045259/Debbie-Weil-Why-Your-Blog-is-Your-Social-Media-Hub”>Debbie Weil – Why Your Blog is Your Social Media Hub</a> <object id=”doc_698669453078195″ style=”outline: none;” classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ width=”100%” height=”600″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″><param name=”name” value=”doc_698669453078195″ /><param name=”data” value=”http://d1.scribdassets.com/ScribdViewer.swf” /><param name=”wmode” value=”opaque” /><param name=”bgcolor” value=”#ffffff” /><param name=”allowFullScreen” value=”true” /><param name=”allowScriptAccess” value=”always” /><param name=”FlashVars” value=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” /><param name=”src” value=”http://d1.scribdassets.com/ScribdViewer.swf” /><param name=”allowfullscreen” value=”true” /><param name=”flashvars” value=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” /><embed id=”doc_698669453078195″ style=”outline: none;” type=”application/x-shockwave-flash” width=”100%” height=”600″ src=”http://d1.scribdassets.com/ScribdViewer.swf” flashvars=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” allowscriptaccess=”always” allowfullscreen=”true” bgcolor=”#ffffff” wmode=”opaque” data=”http://d1.scribdassets.com/ScribdViewer.swf” name=”doc_698669453078195″></embed></object></p>
<p>In short, whilst there has been a rush (nay, even trend) to give blogging a hard time, have you ever tried networking in 140 characters? Nope, doesn’t work does it. ever explained to a customer why their package was late or how you were changing your processes to ensure that a package will never be late again – in 140 characters? Exactly.</p>

<p>In January, hugely respected author and blogging/social media guru, Debbie Weil asked the question whether or not the blog has a rightful place at the heart of a social media strategy. It;s something that I have long believed and long defended as a means to communicate with customers and suppliers alike.</p><p>Not surprisingly, Debbie got plenty of responses, including myself which is included along with many others’ thoughts in her <a href=”http://debbieweil.com/books/free-ebooks”>recently released ebook</a> answering the question.<!–more–></p><p><img title=”Screen shot 2011-02-02 at 17.47.34″ src=”http://blendingthemix.com/wp-content/uploads/2011/02/Screen-shot-2011-02-02-at-17.47.34-e1296666541539.png” alt=”” width=”600″ height=”277″ /></p><p>If you haven’t already seen the ebook, I have embedded it below, or you can get it and other great books from Debbie.</p><p><a style=”margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;” title=”View Debbie Weil – Why Your Blog is Your Social Media Hub on Scribd” href=”http://www.scribd.com/doc/48045259/Debbie-Weil-Why-Your-Blog-is-Your-Social-Media-Hub”>Debbie Weil – Why Your Blog is Your Social Media Hub</a> <object id=”doc_698669453078195″ style=”outline: none;” classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ width=”100%” height=”600″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″><param name=”name” value=”doc_698669453078195″ /><param name=”data” value=”http://d1.scribdassets.com/ScribdViewer.swf” /><param name=”wmode” value=”opaque” /><param name=”bgcolor” value=”#ffffff” /><param name=”allowFullScreen” value=”true” /><param name=”allowScriptAccess” value=”always” /><param name=”FlashVars” value=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” /><param name=”src” value=”http://d1.scribdassets.com/ScribdViewer.swf” /><param name=”allowfullscreen” value=”true” /><param name=”flashvars” value=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” /><embed id=”doc_698669453078195″ style=”outline: none;” type=”application/x-shockwave-flash” width=”100%” height=”600″ src=”http://d1.scribdassets.com/ScribdViewer.swf” flashvars=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” allowscriptaccess=”always” allowfullscreen=”true” bgcolor=”#ffffff” wmode=”opaque” data=”http://d1.scribdassets.com/ScribdViewer.swf” name=”doc_698669453078195″></embed></object></p><p>In short, whilst there has been a rush (nay, even trend) to give blogging a hard time, have you ever tried networking in 140 characters? Nope, doesn’t work does it. ever explained to a customer why their package was late or how you were changing your processes to ensure that a package will never be late again – in 140 characters? Exactly.</p>

0 comments
Submit comment