Monthly Archives: February 2011

So here’s an interesting view on ROI

So what do you think? Is ROI in social media solely a financial return? What about customer satisfaction, reduced call waiting times because of other channels acting as customer service ones? How about quicker delivery? An interesting view none the

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So here’s an interesting view on ROI

So what do you think? Is ROI in social media solely a financial return? What about customer satisfaction, reduced call waiting times because of other channels acting as customer service ones? How about quicker delivery? An interesting view none the

/ No comments

QR Codes need a shake up to make any kind of difference. Is JagTag the answer?

You’ve probably seen this kind of thing all over the place: QR codes which are designed to provide you with some additional bit of information or a bit of juicy content that you would love (moderately appreciate more like). There

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QR Codes need a shake up to make any kind of difference. Is JagTag the answer?

You’ve probably seen this kind of thing all over the place: QR codes which are designed to provide you with some additional bit of information or a bit of juicy content that you would love (moderately appreciate more like). There

/ 2 Comments

“They’ve got all that fancy arty crap you like up here now”

Manchester’s where it’s at. As an outsider, living in – I can totally vouch for that. Come Home from Resign London on Vimeo. Resign London

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“They’ve got all that fancy arty crap you like up here now”

Manchester’s where it’s at. As an outsider, living in – I can totally vouch for that. Come Home from Resign London on Vimeo. Resign London

/ No comments

The Dell Listening Room – the story so far

A short time ago, Dell launched it’s Listening Room – an attempt to properly curate active conversations about Dell and turn them into activities, projects and behaviours which change the way Dell is perceived. Below are their findings which are

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The Dell Listening Room – the story so far

A short time ago, Dell launched it’s Listening Room – an attempt to properly curate active conversations about Dell and turn them into activities, projects and behaviours which change the way Dell is perceived. Below are their findings which are

/ No comments

If you thought Universal McCann’s Wave research was good, you ain’t seen nothing yet

Welcome to Social Entertainment – Annual Report 2011 View more presentations from Tom Smith.

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If you thought Universal McCann’s Wave research was good, you ain’t seen nothing yet

Welcome to Social Entertainment – Annual Report 2011 View more presentations from Tom Smith.

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New to f-commerce? Here’s some great insight

F-commerce was an area I had earmarked for significant growth in 2011 through both credits and in-facebook purchasing. The former driven by social gaming, the latter by the ability to transact through apps (and in part due to the ability

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New to f-commerce? Here’s some great insight

F-commerce was an area I had earmarked for significant growth in 2011 through both credits and in-facebook purchasing. The former driven by social gaming, the latter by the ability to transact through apps (and in part due to the ability

/ No comments

Is a blog the rightful hub of your social media strategy?

<p>In January, hugely respected author and blogging/social media guru, Debbie Weil asked the question whether or not the blog has a rightful place at the heart of a social media strategy. It;s something that I have long believed and long

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Is a blog the rightful hub of your social media strategy?

<p>In January, hugely respected author and blogging/social media guru, Debbie Weil asked the question whether or not the blog has a rightful place at the heart of a social media strategy. It;s something that I have long believed and long

/ No comments