— blending the mix

Archive
February, 2011 Monthly archive

So what do you think? Is ROI in social media solely a financial return? What about customer satisfaction, reduced call waiting times because of other channels acting as customer service ones? How about quicker delivery?

An interesting view none the less.

Read More

You’ve probably seen this kind of thing all over the place: QR codes which are designed to provide you with some additional bit of information or a bit of juicy content that you would love (moderately appreciate more like).
There are two main problems I see with QR codes:

1) They are ugly

2) Their use is TOO disruptive

Read More

Manchester’s where it’s at. As an outsider, living in – I can totally vouch for that.

Come Home from Resign London on Vimeo.

Resign London

Read More

A short time ago, Dell launched it’s Listening Room – an attempt to properly curate active conversations about Dell and turn them into activities, projects and behaviours which change the way Dell is perceived. Below are their findings which are pretty impressive:

Read More

Read More
Read More

F-commerce was an area I had earmarked for significant growth in 2011 through both credits and in-facebook purchasing. The former driven by social gaming, the latter by the ability to transact through apps (and in part due to the ability to use iframes in apps too).

This great deck from Skive in London , gives you a much better idea of the possibilities, as well as a look at a diverse range of options you might want to use y’know, if you fancied dabbling yourself…

Read More
<p>In January, hugely respected author and blogging/social media guru, Debbie Weil asked the question whether or not the blog has a rightful place at the heart of a social media strategy. It;s something that I have long believed and long defended as a means to communicate with customers and suppliers alike.</p>
<p>Not surprisingly, Debbie got plenty of responses, including myself which is included along with many others’ thoughts in her <a href=”http://debbieweil.com/books/free-ebooks”>recently released ebook</a> answering the question.<!–more–></p>
<p><img title=”Screen shot 2011-02-02 at 17.47.34″ src=”http://blendingthemix.com/wp-content/uploads/2011/02/Screen-shot-2011-02-02-at-17.47.34-e1296666541539.png” alt=”” width=”600″ height=”277″ /></p>
<p>If you haven’t already seen the ebook, I have embedded it below, or you can get it and other great books from Debbie.</p>
<p><a style=”margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;” title=”View Debbie Weil – Why Your Blog is Your Social Media Hub on Scribd” href=”http://www.scribd.com/doc/48045259/Debbie-Weil-Why-Your-Blog-is-Your-Social-Media-Hub”>Debbie Weil – Why Your Blog is Your Social Media Hub</a> <object id=”doc_698669453078195″ style=”outline: none;” classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ width=”100%” height=”600″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″><param name=”name” value=”doc_698669453078195″ /><param name=”data” value=”http://d1.scribdassets.com/ScribdViewer.swf” /><param name=”wmode” value=”opaque” /><param name=”bgcolor” value=”#ffffff” /><param name=”allowFullScreen” value=”true” /><param name=”allowScriptAccess” value=”always” /><param name=”FlashVars” value=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” /><param name=”src” value=”http://d1.scribdassets.com/ScribdViewer.swf” /><param name=”allowfullscreen” value=”true” /><param name=”flashvars” value=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” /><embed id=”doc_698669453078195″ style=”outline: none;” type=”application/x-shockwave-flash” width=”100%” height=”600″ src=”http://d1.scribdassets.com/ScribdViewer.swf” flashvars=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” allowscriptaccess=”always” allowfullscreen=”true” bgcolor=”#ffffff” wmode=”opaque” data=”http://d1.scribdassets.com/ScribdViewer.swf” name=”doc_698669453078195″></embed></object></p>
<p>In short, whilst there has been a rush (nay, even trend) to give blogging a hard time, have you ever tried networking in 140 characters? Nope, doesn’t work does it. ever explained to a customer why their package was late or how you were changing your processes to ensure that a package will never be late again – in 140 characters? Exactly.</p>

<p>In January, hugely respected author and blogging/social media guru, Debbie Weil asked the question whether or not the blog has a rightful place at the heart of a social media strategy. It;s something that I have long believed and long defended as a means to communicate with customers and suppliers alike.</p><p>Not surprisingly, Debbie got plenty of responses, including myself which is included along with many others’ thoughts in her <a href=”http://debbieweil.com/books/free-ebooks”>recently released ebook</a> answering the question.<!–more–></p><p><img title=”Screen shot 2011-02-02 at 17.47.34″ src=”http://blendingthemix.com/wp-content/uploads/2011/02/Screen-shot-2011-02-02-at-17.47.34-e1296666541539.png” alt=”” width=”600″ height=”277″ /></p><p>If you haven’t already seen the ebook, I have embedded it below, or you can get it and other great books from Debbie.</p><p><a style=”margin: 12px auto 6px auto; font-family: Helvetica,Arial,Sans-serif; font-style: normal; font-variant: normal; font-weight: normal; font-size: 14px; line-height: normal; font-size-adjust: none; font-stretch: normal; -x-system-font: none; display: block; text-decoration: underline;” title=”View Debbie Weil – Why Your Blog is Your Social Media Hub on Scribd” href=”http://www.scribd.com/doc/48045259/Debbie-Weil-Why-Your-Blog-is-Your-Social-Media-Hub”>Debbie Weil – Why Your Blog is Your Social Media Hub</a> <object id=”doc_698669453078195″ style=”outline: none;” classid=”clsid:d27cdb6e-ae6d-11cf-96b8-444553540000″ width=”100%” height=”600″ codebase=”http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0″><param name=”name” value=”doc_698669453078195″ /><param name=”data” value=”http://d1.scribdassets.com/ScribdViewer.swf” /><param name=”wmode” value=”opaque” /><param name=”bgcolor” value=”#ffffff” /><param name=”allowFullScreen” value=”true” /><param name=”allowScriptAccess” value=”always” /><param name=”FlashVars” value=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” /><param name=”src” value=”http://d1.scribdassets.com/ScribdViewer.swf” /><param name=”allowfullscreen” value=”true” /><param name=”flashvars” value=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” /><embed id=”doc_698669453078195″ style=”outline: none;” type=”application/x-shockwave-flash” width=”100%” height=”600″ src=”http://d1.scribdassets.com/ScribdViewer.swf” flashvars=”document_id=48045259&amp;access_key=key-101z16hranq745binmch&amp;page=1&amp;viewMode=slideshow” allowscriptaccess=”always” allowfullscreen=”true” bgcolor=”#ffffff” wmode=”opaque” data=”http://d1.scribdassets.com/ScribdViewer.swf” name=”doc_698669453078195″></embed></object></p><p>In short, whilst there has been a rush (nay, even trend) to give blogging a hard time, have you ever tried networking in 140 characters? Nope, doesn’t work does it. ever explained to a customer why their package was late or how you were changing your processes to ensure that a package will never be late again – in 140 characters? Exactly.</p>

Read More