— blending the mix

Archive
January, 2011 Monthly archive

Here’s a great few minutes with two great men in the field of communication. Robert from Technology angle, Clay from the philosophical/sociological angle. If you haven’t read Clay’s book, Cognitive Surplus, you’ll probably see Quora in a whole new light now.

Read More

Admittedly, I’ve never been a fan of the use of infographics for the sake of them – if they distill complex information down, then great, but to use them just to get attention and show off some bright colours – that’s a no-no in my book!

That said, this beauty tells an amazing story of the rise of the ipad, something which I covered briefly at the Insights Eleven event a couple of weeks ago:

Read More

I was privileged today to be speaking alongside  some of Manchester’s most respected and successful business leaders at Andy and Nicky’s (Don’t Panic) Insights Eleven event.

Tony from Code, Nicky from BJL, Mike from MC2 and Richard from Latitude were just 4 of several hugely respected names brought together to consider what the emerging trends are in their sector for 2011.

Read More

After a blast of a year and a bit, having co-founded gabba in 2009, I started at Origin Creative 2 weeks ago to head up digital strategy. It’s a massive move and one which demonstrates just how dedicated the team are in putting social media at the heart of an integrated communications.

Imagine my delight at seeing that we won Integrated Agency of The Year by respected marketing publication The Drum [disclosure: I am both an employee of Origin and a blogger for The Drum 😉 ]

Read More

Dontcha just love a sensationalist headline? But this is the prediction made by Gartner in their 2011 predicitons article.

Brian does a fantastic job of nailing why this is – it is down to planning, which goes back precisely to my post earlier in the week about why the social media industry needs a lesson in analytics, and why Geoff’s post is so timely too – so many social media campaigns are done by practitioners who can USE social media, but do not define:

Read More

This post is in response to a “call to arms” post from Geoff Livingston, in which he suggests that PR agencies are, largely, responsible for the bubble that is currently social media. That is to some extent, totally true, but at the same time also needs some level of guilt lain at the door of seo agencies and digital agencies who build tools because their fixed costs dictate they need to.

Read More

You’ll never go far wrong watching and learning from either Steve or David on their own, but combined, when they make recommendations, you need to listen. You need to get your head around the presentation below, 11 Digital Trends to Watch in 2011.

Read More

API’s too complicated for you? Look at this from Brian and Jess3 and realise that you need to get your head around them/it.

Understanding how effective API’s can be is to understand why Twitter has grown so significantly – give people (devs in this case) the freedom to use you/your service to create things of value for them is a sometimes invaluable thing to do (and one of the 4 Pillars to Social Media behaviour I constantly waffle on about).

Read More

So the trick is not in collecting the data – but the way it is distributed. Many can collect (to varying degrees), but very few can do anything about it properly (i..e respond in a timely, valueable fashion). This video has been around for a while, but it is a great indicator of how things could be done:

Read More
There’s so man people writing about what 2011 means for social media, it’s almost not worth listening to any of it – the echo chamber is in FULL effect. But the clock is ticking:
Read More