— blending the mix

A meteorite hits Latvia

An utterly genius idea, mush along the lines of Rampenfest, but even simpler.

Tele2 Meteorite from Inspired on Vimeo.

The stats are amazing…

Story was front-of-news for a month.

93% campaign awareness

99% target audience awareness

10% of respondents would switch mobile operator to Tele2

Stores were swamped

Some stores even ran out of sim cards.

Media cost of 0.

Nuff said.

Thanks David.

1 comment
  1. […] This post was mentioned on Twitter by Paul Fabretti and Paul Fabretti, Guntis Vitols. Guntis Vitols said: RT @paulfabretti: A meteorite hits Latvia http://bit.ly/gr7O5A […]

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