A meteorite hits Latvia

By paul.fabretti / December 14, 2010 / ideas, Innovation, Viral / One Comment

An utterly genius idea, mush along the lines of Rampenfest, but even simpler.

Tele2 Meteorite from Inspired on Vimeo.

The stats are amazing…

Story was front-of-news for a month.

93% campaign awareness

99% target audience awareness

10% of respondents would switch mobile operator to Tele2

Stores were swamped

Some stores even ran out of sim cards.

Media cost of 0.

Nuff said.

Thanks David.

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