Monthly Archives: December 2010
An attempt at an ideal Corporate SM/Social CRM process
Not sure if this makes any kind of sense, but I started thinking about how, in an ideal world I’d tie up conversation monitoring with the conversion/sales process, or at least the aspect relating to social channels and their influence
An attempt at an ideal Corporate SM/Social CRM process
Not sure if this makes any kind of sense, but I started thinking about how, in an ideal world I’d tie up conversation monitoring with the conversion/sales process, or at least the aspect relating to social channels and their influence
If Santa was a Brand…a guide for the rest of us
Thanks to the wonderful folk at Quietroom, we now all have proper guidelines on how to quote Santa in both Christmas Cards and when drawing with our children… …life just seems better with stuff like this around…
If Santa was a Brand…a guide for the rest of us
Thanks to the wonderful folk at Quietroom, we now all have proper guidelines on how to quote Santa in both Christmas Cards and when drawing with our children… …life just seems better with stuff like this around…
A meteorite hits Latvia
An utterly genius idea, mush along the lines of Rampenfest, but even simpler. Tele2 Meteorite from Inspired on Vimeo. The stats are amazing… Story was front-of-news for a month. 93% campaign awareness 99% target audience awareness 10% of respondents would
A meteorite hits Latvia
An utterly genius idea, mush along the lines of Rampenfest, but even simpler. Tele2 Meteorite from Inspired on Vimeo. The stats are amazing… Story was front-of-news for a month. 93% campaign awareness 99% target audience awareness 10% of respondents would
There is something so geekily romantic about this Facebook Map
Ok, so it sounds a little bit dramatic, but it’s quite astonishing to think that something that didn’t exist over 5 years ago has been so powerful it is indirectly mapping the location of the human (and with it the
There is something so geekily romantic about this Facebook Map
Ok, so it sounds a little bit dramatic, but it’s quite astonishing to think that something that didn’t exist over 5 years ago has been so powerful it is indirectly mapping the location of the human (and with it the
Corporate-wide innovation – a fantastic example
I’ve always felt that one of the biggest challenges around social media was not how an agency (or brand) could find something of value to bring to consumer’s (there’s never any shortage of ideas), but rather how the agency or client brand
Corporate-wide innovation – a fantastic example
I’ve always felt that one of the biggest challenges around social media was not how an agency (or brand) could find something of value to bring to consumer’s (there’s never any shortage of ideas), but rather how the agency or client brand
Giving about.me a crack…looks great, but what utility?
So, as you can see below, I am giving about.me a crack and seeing what it gives me that other “CV”-related sites like linked.in or plaxo don’t. At this stage, as you can see, it is not much more than
Giving about.me a crack…looks great, but what utility?
So, as you can see below, I am giving about.me a crack and seeing what it gives me that other “CV”-related sites like linked.in or plaxo don’t. At this stage, as you can see, it is not much more than
Falling into the anthropology trap…save me…
I’ve often smirked with cynicism at marketing and pr peeps who attempt to explain complex network theory and behavioural change as if, in their quest to achieve thought leader status, their pseudo-intelligence will make them more desirable to the big gun pr
Falling into the anthropology trap…save me…
I’ve often smirked with cynicism at marketing and pr peeps who attempt to explain complex network theory and behavioural change as if, in their quest to achieve thought leader status, their pseudo-intelligence will make them more desirable to the big gun pr
Exploring the world of Visual Thinking
For various reasons, I’ve been trying to clarify my thinking on the structure of social media – where it fits into various client’s demands and how an agency (and in fact client) can gear themselves up for the multi-front challenges
Exploring the world of Visual Thinking
For various reasons, I’ve been trying to clarify my thinking on the structure of social media – where it fits into various client’s demands and how an agency (and in fact client) can gear themselves up for the multi-front challenges