— blending the mix

Welcome to the new, improved Twitter…or is it?

So, as you will all now no doubt have heard, Twitter changed overnight for some people into a much more media rich experience, allowing you to view media in-line (well, at the side anyway) with a view to making the web-version of the service much more engaging – and therefore visited.

But is this all just a way to pull the wool over our eyes for their REAL objectives?

Earlier this year Twitter introduced sponsored trending topics to brands, and is again looking, with this newer version of the web page to try to give us further reasons to stay onsite. With growth arguably stagnating,  an estimated 50% of Twitter users using third party apps like Tweetdeck and Seesmic (2!) from which Twitter makes no money – you have to ask yourself the question, is this simply a ploy to get us using the website again – where they can then ultimately charge money for eyeballs?

  1. […] This post was mentioned on Twitter by Dave Kinsella and Paul Fabretti, Gez Daring. Gez Daring said: Welcome to the new, improved Twitter…or is it? http://ff.im/-qFNDp […]

  2. Gez Daring says: September 15, 20102:18 pm

    Not sure it’s a wool over the eyes situation. It’s about time that twitter addressed the web interface. The stat we’ve all heard this week is that 78% of active users have used the web interface in the last 30 days. The new web interface is very similar to the iPad app by the former Tweetie people. Obviously the eyeball factor will be important in future revenue but I think this is a natural progression more than an “attack on the desktop apps”

  3. Dave Kinsella says: September 15, 20102:22 pm

    It looks very similar to the Twitter iPad app now

  4. Paul Gailey says: September 15, 20102:42 pm

    What Twitter make some money?

    Not too shabby I say.

    Wonder what the likes of Brizzly think.

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