Welcome to the new, improved Twitter…or is it?
So, as you will all now no doubt have heard, Twitter changed overnight for some people into a much more media rich experience, allowing you to view media in-line (well, at the side anyway) with a view to making the web-version of the service much more engaging – and therefore visited.
But is this all just a way to pull the wool over our eyes for their REAL objectives?
Earlier this year Twitter introducedÂ sponsoredÂ trending topics to brands, and is again looking, with this newer version of the web page to try to give us further reasons to stay onsite. With growth arguably stagnating, Â an estimated 50% of Twitter users using third party apps like Tweetdeck and Seesmic (2!) from which Twitter makes no money – you have to ask yourself the question, is this simply a ploy to get us using the website again – where they can then ultimately charge money for eyeballs?