— blending the mix

Archive
September, 2010 Monthly archive

Facebook have released some fascinating, if not surprising stats on the impact of the Like button, both internally and externally.

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Anthony’s book “You and Your Web Shadow” if you haven’t read it is quite simply great. Insightful and, for me, is written by someone I KNOW, knows what they are talking about because they have done it – loads of it.

I’ve missed a couple of Anthony’s presentations, but here is the one that accompanies his book. Enjoy.

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So, Michael Arrington over at Techcrunch is on fire at the moment with some great news stories, but one in particular has caught my eye. Mike had the opportunity to speak to Mark Zuckerberg about the Facebook Phone…and ended up getting some fascinating insights into the direction of Facebook (and by default), the social web.

My feeling is that once you have deciphered some of what is written below (taken from Techcrunch), that you hold in your hands some pretty smart cards on how to play things WAY ahead of anyone else. My take? Socialise everything you do. Irrelevant of whether the site is Facebook, Twitter, You Tube or Foursquare, allowing people to exhibit what I call “The 5 Traits” (more on those later f anyone cares!) is the common factor – platforms change all the time, behaviours don’t.

Fascinating stuff:

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OK, so I know I have a downer on infographics, but credit where credit is due – this is really useful. The key stats from the world’s most important blogging platform – WordPress.

Click for more:

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So, Facebook Places went live sometime this morning. As I wasn’t on the 5 o’clock feed, I suspect I missed the fanfare announcement, but this morning woke to friends declaring “Joe Bloggs checked in at…” (p.s. I don’t actually KNOW Joe Bloggs).

And that was it. They checked in at…so that’s useful, very helpful and, er…well nothing else really.

Thanks to a VPN, I’ve been using Places since early September and found it to be nothing more than a pin in the online map of where I am, but here is Facebook’s version of what the system is supposed to do:

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Great initiative to promote a film. Film, cinema marketeers, please be aware that this is a one-off stunt that you should not consider copying. Once is enough.

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So, as you will all now no doubt have heard, Twitter changed overnight for some people into a much more media rich experience, allowing you to view media in-line (well, at the side anyway) with a view to making the web-version of the service much more engaging – and therefore visited.

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So, me old mucker @Wadds and his partner in crime Philip Sheldrake helped launch another great initiative from the CIPR, with a great guest, Paul Mylrea, BBC’s Head of Press and Media Communications. Did I say “great” enough times there?! Great presenters, great guests.

Great.

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For too long, social media, for all its purported importance by both the echo chamber and the press, has never really had an opportunity to showcase excellence – everyone loves a good FAIL story, but there are very few opportunities for businesses in the UK to showcase their efforts good or small.

That’s why I am especially delighted to be counted as a judge in the upcoming somecomms awards, created by the wonderful Andy and Nicky at Don’t Panic Events. It is an event with some 14 categories which should enable any UK firm of any size with a good social media story to tell, to be rewarded for its efforts:

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