The Definitive UK Facebook Audience – Feb 2010 update

A few months ago, I put together a similarly dramatic entitled post, going into some detail about the UK Facebook Audience. With such dramatic numbers being bounded around for Facebook globally (350 million users by the way!), many marketers will stop and ask themselves the question “what does that mean to me in UK”?

Admittedly, I have not performed any analysis on these figures or tried to draw any insight into this (I’ve got to pay the bills somehow!) but there’s some pretty interesting insights (such as the decrease in singles and increase in engaged and marrieds!), but i’d love to have your thoughts on the stats.

Hope you find it interesting:

Total UK Facebook Audience:

Total UK numbers on Facebook (13+): 18,893,560

(Feb 2010) Total UK numbers on Facebook (13+): 24,559,880

Total UK numbers on Facebook (18+): 16,422,540

(Feb 2010) Total UK numbers on Facebook (18+): 21,115,440

Gender

Of the “more widely marketable” 18+ audience

Male: 8,471,880

(Feb 2010) Male: 9,837,660

Female: 9,734,640

(Feb 2010) Female: 10,513,820

Relationship Status

Single: 4,193,620

(Feb 2010) Single: 3,877,160

In a relationship: 3,818,520

(Feb 2010) In a relationship: 3,933,220

Married: 3,345,920

(Feb 2010) Married: 4,250,200

Engaged: 873,080

(Feb 2010) Engaged: 1,074,020

City networks

Of the main UK cities, which has the largest network and what is their gender split?

London: 4,162,800 (Feb 2010: 4,623,600)

• Male: 1,958,660 (Feb 2010: 2,197,540)
• Female: 2,082,620 (Feb 2010: 2,236,360)

Manchester: 3,602,380 (Feb 2010: 3,329,560)

• M: 1,618,260 (Feb 2010: 1,533,680)
• F: 1,906,540 (Feb 2010: 1,690,820)

Leeds: 3,289,940 (Feb 2010: 3,015,420)

• M: 1,490,960 (Feb 2010: 1,376,700)
• F: 1,715,320 (Feb 2010: 1,477,480)

Birmingham: 1,706,180 (Feb 2010: 1,664,480)

• M: 767,140 (Feb 2010: 790,780)
• F: 869,060 (Feb 2010: 854,800)

Newcastle: 339,040 (Feb 2010: 450,640)

• M: 156,500 (Feb 2010: 217,600)
• F: 167,360 (Feb 2010: 219,780)

Note that this won’t represent the overall numbers of people from these cities, merely those who have assigned themselves to a network and who live within Facebook’s default 50mile city radius setting. Equally, there are members of Facebook who have declared their location but not their age.

Total UK audience by age and gender

Age 18-24: 5,287,780 (Feb 2010: 6,560,100)

• Male: 2,426,840 (Feb 2010: 3,155,240)
• Female: 2,670,340 (Feb 2010: 3,168,380)

Age 25-30: 3,622,960 (Feb 2010: 4,334,280)

• Male:1,744,480 (Feb 2010: 2,142,300)
• Female: 1,862,540 (Feb 2010: 2,184,260)

Age 31-35: 2,153,020 (Feb 2010: 2,601,760)

• Male: 978,240 (Feb 2010: 1,190,620)
• Female: 1,058,520 (Feb 2010: 1,280,540)

Age 36-40: 1,835,400 (Feb 2010: 2,330,420)

• Male: 820,160 (Feb 2010: 1,042,480)
• Female: 907,480 (Feb 2010: 1,167,740)

Age 41-45: 1,306,700 (Feb 2010: 1,832,340)

• Male: 560,720 (Feb 2010: 791,820)
• Female: 666,420 (Feb 2010: 904,000)

Age 46-50: 886,240 (Feb 2010: 1,270,540)

• Male: 371,900 (Feb 2010: 555,640)
• Female: 449,680 (Feb 2010: 652,420)

Age 51-55: 566,000 (Feb 2010: 852,200)

• Male: 231,560 (Feb 2010: 346,960)
• Female: 302,240 (Feb 2010: 443,600)

Age 56-60: 381,580 (Feb 2010: 568,540)

• Male: 157,780 (Feb 2010: 242,500)
• Female: 200,540 (Feb 2010: 300,740)

Age 61-64: 210,120 (Feb 2010: 332,380)

• Male: 85,960 (Feb 2010: 144,660)
• Female:  105,120 (Feb 2010: 164,300)

So, there you have it – hope it helps you to make some useful decisions!