How to get the most out of your Twitter strategy

By paul.fabretti / July 29, 2009 / Twitter / 9 Comments

So I spoke at the Figaro Digital “Social Media” event on Tuesday. I really struggled to think of anything useful to talk about (some might say I didn’t even achieve that!), after all, how many times will people regurgitate the same old case studies and say the same old things “the customer is in control” blah, blah, blah…

Instead, I left the insightful stuff to my new buddy, all-round good guy and smart-cookie Freddie (and just had to agree with everything he said!) and thought I’d do something practical, that didn’t preach and simply highlighted some just some really useful really.

As it turned out, 90% of the audience was already using Twitter in a personal capacity and almost 50% in a professional one – who needed me to tell them how or why to Tweet?!

So, the presentation is below for you all to see. As always, i’d love to hear your thoughts and ideas, recommendations, criticisms (be fair though!!)

How to Optimise your Twitter Strategy

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  • http://www.motionlab.co.uk Jon

    Excellent presentation, Paul, as usual.

    Loving Step 2!

  • http://www.motionlab.co.uk Jon

    Excellent presentation, Paul, as usual.

    Loving Step 2!

  • http://gezdaring.com Gez

    I was praying that final step would be “knowledge sharing”.

  • http://gezdaring.com Gez

    I was praying that final step would be “knowledge sharing”.

  • Anonymous

    AHA! Monsieur Daring – you are too clever by half – didn’t think it would have been appropriate to swear in 60pt in front of 60-odd strangers! Listening to me for half an hour was bad enough!

    The suspense was funny though! You could hear people murmuring about “he’s not going to do it is he”!! At least it gave then *something* to talk about!

  • http://blendingthemix.com paul.fabretti

    AHA! Monsieur Daring – you are too clever by half – didn’t think it would have been appropriate to swear in 60pt in front of 60-odd strangers! Listening to me for half an hour was bad enough!

    The suspense was funny though! You could hear people murmuring about “he’s not going to do it is he”!! At least it gave then *something* to talk about!

  • http://realurl.org/twitted.php?id=2942944034 Twitted by 14str8

    [...] This post was Twitted by 14str8 [...]

  • http://www.contenidoseo.com/blog/twitter/twitter-en-un-dia-triste.html Twitter en un día triste « Contenido SEO – Redacción y traducción de contenidos web en Mallorca

    [...] que los esfuerzos de profesionales de la comunicación realizan para extraer todo el provecho a las estrategias en redes sociales sea ignorado ante la magnitud de sucesos como éste. La mayor difusión del servicio de Twitter [...]

  • http://www.mulley.net/2009/08/01/fluffy-links-saturday-august-1st-2009/ Fluffy Links – Saturday August 1st 2009 « Damien Mulley

    [...] Good presentation from Paul on getting the most out of Twitter for your business. [...]