What services do people most use to share content?

By paul.fabretti / July 22, 2009 / Social Media / 5 Comments

Even since sharing badges (see the image below) made their way into web pages 18 months or so ago, nobody really has any idea of what bookmarking services they should add to their content to give their content the greatest reach.

We all talk about syndication and dissemination of content but without really knowing where the best places are for our content to go – or, more importantly, the tools that most people use to circulate out content. No more.

Add to any, the people behind one of the most successful (and easy to implement) bookmarking buttons have released the chart below, detailing just what services most people post to.

I think there is a pinch of salt required with this because I suspect the data is Addtoany’s alone, but it makes for interesting reading. If, despite my post yesterday about Facebook’s audience numbers, you thought Facebook was a pointless place to target any marketing activity, perhaps this chart will make you think again – and do so in a way which means any message you do put out are relevant, timely and appropriate.

There’s a simpler version of the same graph here (with a lot of the lesser-known sites./sources taken out)

 

 


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  • http://www.issuelab.org Luise

    Totally interesting – although I agree with the idea that this data might be a bit skewed if it’s only Addtoany’s alone.

    Another good question to ask: Does facebook’s lead mean that people are generally using facebook to share any kind of content, or are they more likely to use the “share” button when they find content they’d like to share with friends on facebook (as opposed to colleagues on LinkedIn or likeminded professionals on Twitter).

    Any thoughts?

  • http://www.issuelab.org Luise

    Totally interesting – although I agree with the idea that this data might be a bit skewed if it’s only Addtoany’s alone.

    Another good question to ask: Does facebook’s lead mean that people are generally using facebook to share any kind of content, or are they more likely to use the “share” button when they find content they’d like to share with friends on facebook (as opposed to colleagues on LinkedIn or likeminded professionals on Twitter).

    Any thoughts?

  • http://sarahhartley.wordpress.com/2009/07/24/links-for-2009-07-24/ links for 2009-07-24 « Sarah Hartley

    [...] What services do people most use to share content? | blending the mix We all talk about syndication and dissemination of content but without really knowing where the best places are for our content to go – or, more importantly, the tools that most people use to circulate out content. No more. [...]

  • http://paulgailey.com/ Paul Gailey

    the tricky one is applying this for multilingual site builds where the selection of chiclets varies in many countries despite the presence of the super net brands – and too many pages still suffer from chiclet footer saturation in their designs (whats the view on the spelling by the way, am i missing a K ? – or is that too poultry?)

  • http://murciamarketing.com Paul Gailey

    the tricky one is applying this for multilingual site builds where the selection of chiclets varies in many countries despite the presence of the super net brands – and too many pages still suffer from chiclet footer saturation in their designs (whats the view on the spelling by the way, am i missing a K ? – or is that too poultry?)