— blending the mix

The definitive UK Facebook audience breakdown

Robin’s chart below had some interesting stats about a huge surge in Facebook traffic last month when Facebook launched the vanity URL’s. Traffic to the site was up 9.5% on the previous Sunday.

So, in an attempt to place a line in the sand for many of you out there (clients and friends) who ask me how many people make up this huge social network, I spent a bit of time in the facebook ad centre splitting the UK Facebook population by gender and age – so haters, blame the peculiarities of people not putting gender or their ages correctly if some of the numbers don’t stack up!

Hope you find it interesting:

Total UK Facebook Audience:

Total UK numbers on Facebook (13+): 18,893,560

Total UK numbers on Facebook (18+): 16,422,540

Gender

Of the “more widely marketable” 18+ audience

Male: 8,471,880

Female: 9,734,640

Relationship Status

Single: 4,193,620

In a relationship: 3,818,520

Married: 3,345,920

Engaged: 873,080

City networks

Of the main UK cities, which has the largest network and what is their gender split?

London: 4,162,800

  • Male: 1,958,660
  • Female: 2,082,620

Manchester: 3,602,380

    • M: 1,618,260
    • F: 1,906,540

Leeds: 3,289,940

  • M: 1,490,960
  • F: 1,715,320

Birmingham: 1,706,180

  • M: 767,140
  • F: 869,060

Newcastle: 339,040

  • M: 156,500
  • F: 167,360

Note that this won’t represent the overall numbers of people from these cities, merely those who have assigned themselves to a network and who live within Facebook’s default 50mile city radius setting.

Total UK audience by age and gender

Age 18-24: 5,287,780

  • Male: 2,426,840
  • Female: 2,670,340

Age 25-30: 3,622,960

  • Male:1,744,480
  • Female: 1,862,540

Age 31-35: 2,153,020

  • Male: 978,240
  • Female: 1,058,520

Age 36-40: 1,835,400

  • Male: 820,160
  • Female: 907,480

Age 41-45: 1,306,700

  • Male: 560,720
  • Female: 666,420

Age 46-50: 886,240

  • Male: 371,900
  • Female: 449,680

Age 51-55: 566,000

  • Male: 231,560
  • Female: 302,240

Age 56-60: 381,580

  • Male: 157,780
  • Female: 200,540

Age 61-64: 210,120

  • Male: 85,960
  • Female:  105,120

So, there you have it – hope it helps you to make some useful decisions!


8 comments
  1. Chris Norton says: July 21, 20094:20 pm

    Interesting Paul, the breakdown between male and female is certainly of interest especially as it seems to be roughly the same no matter what age.

  2. Chris Norton says: July 21, 200911:20 am

    Interesting Paul, the breakdown between male and female is certainly of interest especially as it seems to be roughly the same no matter what age.

  3. Gino says: July 21, 20097:17 pm

    Paul, great breakdown. Like Chris says it seems to be a 50:50 split on gender, how do you think this affects targeted marketing as a whole? Can you think of any brands that meet this criteria?

  4. Gino says: July 21, 20092:17 pm

    Paul, great breakdown. Like Chris says it seems to be a 50:50 split on gender, how do you think this affects targeted marketing as a whole? Can you think of any brands that meet this criteria?

  5. DevLifeRant says: July 22, 20093:00 pm

    It’ll be interesting to see how many marketing folk jump onto the back of these figures to launch their own myFaceSpaceBook.com! great work Paul.

  6. DevLifeRant says: July 22, 200910:00 am

    It’ll be interesting to see how many marketing folk jump onto the back of these figures to launch their own myFaceSpaceBook.com! great work Paul.

  7. links for 2009-07-22 « Sarah Hartley says: July 22, 20092:02 pm

    […] The definitive UK Facebook audience breakdown | blending the mix in an attempt to place a line in the sand for many of you out there (clients and friends) who ask me how many people make up this huge social network, I spent a bit of time in the facebook ad centre splitting the UK Facebook population by gender and age – so haters, blame the peculiarities of people not putting gender or their ages correctly if some of the numbers don’t stack up! (tags: facebook stats) […]

  8. […] paul.fabretti wrote an interesting post today onThe definitive <b>UK Facebook</b> audience breakdownHere’s a quick excerpt […]

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