Jul 21, 2009
The definitive UK Facebook audience breakdown
Robin’s chart below had some interesting stats about a huge surge in Facebook traffic last month when Facebook launched the vanity URL’s. Traffic to the site was up 9.5% on the previous Sunday.
So, in an attempt to place a line in the sand for many of you out there (clients and friends) who ask me how many people make up this huge social network, I spent a bit of time in the facebook ad centre splitting the UK Facebook population by gender and age – so haters, blame the peculiarities of people not putting gender or their ages correctly if some of the numbers don’t stack up!
Hope you find it interesting:
Total UK Facebook Audience:
Total UK numbers on Facebook (13+): 18,893,560
Total UK numbers on Facebook (18+): 16,422,540
Gender
Of the “more widely marketable” 18+ audience
Male: 8,471,880
Female: 9,734,640
Relationship Status
Single: 4,193,620
In a relationship: 3,818,520
Married: 3,345,920
Engaged: 873,080
City networks
Of the main UK cities, which has the largest network and what is their gender split?
London: 4,162,800
- Male: 1,958,660
- Female: 2,082,620
Manchester: 3,602,380
- M: 1,618,260
- F: 1,906,540
Leeds: 3,289,940
- M: 1,490,960
- F: 1,715,320
Birmingham: 1,706,180
- M: 767,140
- F: 869,060
Newcastle: 339,040
- M: 156,500
- F: 167,360
Note that this won’t represent the overall numbers of people from these cities, merely those who have assigned themselves to a network and who live within Facebook’s default 50mile city radius setting.
Total UK audience by age and gender
Age 18-24: 5,287,780
- Male: 2,426,840
- Female: 2,670,340
Age 25-30: 3,622,960
- Male:1,744,480
- Female: 1,862,540
Age 31-35: 2,153,020
- Male: 978,240
- Female: 1,058,520
Age 36-40: 1,835,400
- Male: 820,160
- Female: 907,480
Age 41-45: 1,306,700
- Male: 560,720
- Female: 666,420
Age 46-50: 886,240
- Male: 371,900
- Female: 449,680
Age 51-55: 566,000
- Male: 231,560
- Female: 302,240
Age 56-60: 381,580
- Male: 157,780
- Female: 200,540
Age 61-64: 210,120
- Male: 85,960
- Female: 105,120
So, there you have it – hope it helps you to make some useful decisions!
Interesting Paul, the breakdown between male and female is certainly of interest especially as it seems to be roughly the same no matter what age.
Paul, great breakdown. Like Chris says it seems to be a 50:50 split on gender, how do you think this affects targeted marketing as a whole? Can you think of any brands that meet this criteria?
It’ll be interesting to see how many marketing folk jump onto the back of these figures to launch their own myFaceSpaceBook.com! great work Paul.
[...] The definitive UK Facebook audience breakdown | blending the mix in an attempt to place a line in the sand for many of you out there (clients and friends) who ask me how many people make up this huge social network, I spent a bit of time in the facebook ad centre splitting the UK Facebook population by gender and age – so haters, blame the peculiarities of people not putting gender or their ages correctly if some of the numbers don’t stack up! (tags: facebook stats) [...]
[...] paul.fabretti wrote an interesting post today onThe definitive <b>UK Facebook</b> audience breakdownHere’s a quick excerpt [...]