— blending the mix

How the Top 100 Brands are using Social Media

Charlene Li comes up trumps again with this fascinating rating of the Top 100 brand using social media.

 


3 comments
  1. Rob says: July 21, 20099:29 am

    Interesting. Could the conclusion be that the companies that are more financially successful have deeper pockets with which to get involved in social media, rather than that those who are ‘Mavens’ are therefore more successful? I.e. it isn’t that the social media involvement is creating wealth, more that having wealth enables a greater involvement in social media.

    As the report says, there is no cause and effect determined between the two. You could probably equally argue that those companies with bigger traditional ad campaigns would be more financially successful too, but that isn’t an argument for the effectiveness of trad ad campaigns.

    Maybe?

  2. Rob says: July 21, 20094:29 am

    Interesting. Could the conclusion be that the companies that are more financially successful have deeper pockets with which to get involved in social media, rather than that those who are ‘Mavens’ are therefore more successful? I.e. it isn’t that the social media involvement is creating wealth, more that having wealth enables a greater involvement in social media.

    As the report says, there is no cause and effect determined between the two. You could probably equally argue that those companies with bigger traditional ad campaigns would be more financially successful too, but that isn’t an argument for the effectiveness of trad ad campaigns.

    Maybe?

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