is it time for an Integrity Policy when it comes to blog comments?
Really good piece calling for an improved level of honesty when it comes to leaving comments on blogs.
Blog posts have always been susceptible to negative comments – a company with a blog should welcome and embrace them really but this article drives to the core of what is fundamentally wrong with many clientâ€™s understanding of social media.
The social media specialist is often mocked for claiming to have insight into social media tools and communities that rely on nothing more than common sense – and to some extent, this is true but as George points out, clients who decide, without counsel, to leave anonymous comments on blogs when criticised are only likely to open themselves up for further criticism.
Whether a client has a blog or not, whether they twitter or not is largely irrelevant. If you or your client are going to get involved by doing something as simple as leaving a comment on a blog, be honest, say who you are and what your point of view is.
As I often say, you will often be credited with at least being there and listening.