— blending the mix

is it time for an Integrity Policy when it comes to blog comments?

Really good piece calling for an improved level of honesty when it comes to leaving comments on blogs.
Blog posts have always been susceptible to negative comments - a  company with a blog should welcome and embrace them really but this article drives to the core of what is fundamentally wrong with many client’s understanding of social media.
The social media specialist is often mocked for claiming to have insight into social media tools and communities that rely on nothing more than common sense - and to some extent, this is true but as George points out, clients who decide, without counsel, to leave anonymous comments on blogs when criticised are only likely to open themselves up for further criticism.
Whether a client has a blog or not, whether they twitter or not is largely irrelevant. If you or your client are going to get involved by doing something as simple as leaving a comment on a blog,  be honest, say who you are and what your point of view is.
As I often say, you will often be credited with at least being there and listening.
Climate denial ‘astroturfers’ should stop hiding behind pseudonyms | Environment | guardian.co.uk

Really good piece calling for an improved level of honesty when it comes to leaving comments on blogs.

Blog posts have always been susceptible to negative comments – a company with a blog should welcome and embrace them really but this article drives to the core of what is fundamentally wrong with many client’s understanding of social media.

The social media specialist is often mocked for claiming to have insight into social media tools and communities that rely on nothing more than common sense – and to some extent, this is true but as George points out, clients who decide, without counsel, to leave anonymous comments on blogs when criticised are only likely to open themselves up for further criticism.

Whether a client has a blog or not, whether they twitter or not is largely irrelevant. If you or your client are going to get involved by doing something as simple as leaving a comment on a blog,  be honest, say who you are and what your point of view is.

As I often say, you will often be credited with at least being there and listening.

Climate denial ‘astroturfers’ should stop hiding behind pseudonyms | Environment | guardian.co.uk


6 comments
  1. Helen-LG says: July 14, 20094:49 pm

    Totally agree with you on this one – although I suppose I would, wouldn’t I!?

    I think it’s arguably the biggest hurdle of working with a brand in social media – realising that if you participate you can’t expect to control the outcome. Brands who do it right can get amazing benefits but I think it’s something you need to do right or not at all.. You’ll only engender bad feeling if you get it wrong and get caught!

  2. Helen-LG says: July 14, 200911:49 am

    Totally agree with you on this one – although I suppose I would, wouldn’t I!?

    I think it’s arguably the biggest hurdle of working with a brand in social media – realising that if you participate you can’t expect to control the outcome. Brands who do it right can get amazing benefits but I think it’s something you need to do right or not at all.. You’ll only engender bad feeling if you get it wrong and get caught!

  3. Anonymous says: July 14, 20098:07 pm

    and I think you’ve passed the test nicely! Keep up the good work!

  4. paul.fabretti says: July 14, 20093:07 pm

    and I think you’ve passed the test nicely! Keep up the good work!

  5. J Christ says: July 14, 20099:36 pm

    What a truly cock hardening post in a my favourit extra length cialis way. Great post, love the blog. It’s genuine Rolex. For sure

    Your technical sem outsourcing specialist meeting in your region

    J Christ

  6. J Christ says: July 14, 20094:36 pm

    What a truly cock hardening post in a my favourit extra length cialis way. Great post, love the blog. It’s genuine Rolex. For sure

    Your technical sem outsourcing specialist meeting in your region

    J Christ

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