The best use of Augmented Reality to date
A couple of weeks ago I posted about how good BMWâ€™s new ads were with their inclusion of augmented reality to promote the new Z4. All well and good you might say. Great for brand awareness, great to get people discussing the brand, but did it really serve a purpose beyond awareness? You may argue that this alone is enough, but this latest gem from AKQA for the US Postal Serviceâ€™s Priority Mail service creates genuine utility.
As soon as I saw this, courtesy of Nathan, it made me think of the old Pirellis ad â€œPower is nothing without controlâ€
Likewise, what use is technological innovation if it doesnâ€™t ever deliver anything of value? I donâ€™t think anyone can say that this little gem is anything BUT useful.
Soâ€¦rather than thinking about how wacky you can beâ€¦think about how it can solve a problem.