blending the mix

A couple of weeks ago I posted about how good BMW’s new ads were with their inclusion of augmented reality to promote the new Z4. All well and good you might say. Great for brand awareness, great to get people discussing the brand, but did it really serve a purpose beyond awareness? You may argue that this alone is enough, but this latest gem from AKQA for the US Postal Service’s Priority Mail service creates genuine utility.

As soon as I saw this, courtesy of Nathan, it made me think of the old Pirellis ad “Power is nothing without control”

Likewise, what use is technological innovation if it doesn’t ever deliver anything of value? I don’t think anyone can say that this little gem is anything BUT useful.

So…rather than thinking about how wacky you can be…think about how it can solve a problem.