— blending the mix

Boone Oakley – where the web shows size DOESN’T matter

The big meme doing the rounds these last couple of days is for digital/creative agency Boone Oakley, an outfit whose website is a series of You Tube videos.

So the guys are creative – turning their website into a series of You Tube videos, but more than anything they have shown they have an intimate understanding of You Tube which makes me pay even MORE attention to them.

Few people, let alone agencies have really got to grasp with “ads” in You Tube, whether they be running alongside the bottom of the page or “hot spots” in the videos (which can also include links too). It is little details like this and an intimate awareness of a networks such as that of Toby’s business and Facebook that sets these businesses apart and proof that the smaller, agile business can be the expert simply by demonstrating an awareness  beyond any other that they walk the walk.

The homepage (notice the text at the bottom acting as index points for navigation)

 

Now, click on the “hot spot” and let it take you to another video…

other page

Seriously, if you want to be taken seriously, take Seth and Hugh’s advice – be remarkable. Boone Oakley are and showing that you don’t need to be big to be great.

2 comments
  1. Kev - LG says: June 8, 200910:38 am

    Saw this last week, very impressive stuff. Takes it’s cues from the Street Fighter YouTube thing from a while back …

  2. Kev - LG says: June 8, 20095:38 am

    Saw this last week, very impressive stuff. Takes it’s cues from the Street Fighter YouTube thing from a while back …

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