Boone Oakley – where the web shows size DOESN’T matter
The big meme doing the rounds these last couple of days is for digital/creative agency Boone Oakley, an outfit whose website is a series of You Tube videos.
So the guys are creative â€“ turning their website into a series of You Tube videos, but more than anything they have shown they have an intimate understanding of You Tube which makes me pay even MORE attention to them.
Few people, let alone agencies have really got to grasp with â€œadsâ€ in You Tube, whether they be running alongside the bottom of the page or â€œhot spotsâ€ in the videos (which can also include links too). It is little details like this and an intimate awareness of a networks such as that of Tobyâ€™s business and Facebook that sets these businesses apart and proof that the smaller, agile business can be the expert simply by demonstrating an awareness beyond any other that they walk the walk.
The homepage (notice the text at the bottom acting as index points for navigation)
Now, click on the â€œhot spotâ€ and let it take you to another videoâ€¦