— blending the mix

Making social media matter to all your colleagues

I had been watching a lot of the tweets coming out of the Somesso conference earlier this month and was amazed at the speaker line up.

There’s something authoritative and factual about Susan Kish that I could drone on forever, but instead, just look at the video below.

SOMESSO London 09 – Trailer from somesso on Vimeo.

I think it was @wadds who said that the future of social media wasn’t B2C, it was in the commercial sector – changing work practices and mentalities. (wadds, I apologise for the dramatic para-phrasing, but I recall that this was the gist of it!).

Social media and their tools are a very personal thing and as such, are difficult to get everybody to use from a commercial point of view too (project management, idea sharing, innovation etc.).

There’s a couple of (perhaps surprisingly!) PR firms up here who do it especially well, where all members of staff contribute to the company blog, twitter account, company tv channel, company delicious account amongst others – willingly (or so it seems!).

So how do you encourage it in a way that doesn’t cause rebellion?

And then along comes Google Wave

Goole’s open-source, browser-based, collaboration platform enables people to share content and stories in a way that is entirely new and common sense way – replacing conventional email with real-time chat and sharing.

 

Could this be the change that truly collaborative working needs?

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2 comments
  1. Stephen Waddington says: June 2, 20096:18 pm

    Thanks for the link. Networks are have equal potential in b2c and b2b, its just all the attention is currently on b2c.

  2. Stephen Waddington says: June 2, 20091:18 pm

    Thanks for the link. Networks are have equal potential in b2c and b2b, its just all the attention is currently on b2c.

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