— blending the mix

A genius piece of work

I was introduced to Roo’s name a few weeks ago at a meeting and headed on over to his blog and found this little gem:

What you see above is a thermal printer which prints out tweets – what a genius idea!

And it got me thinking…with so much content being created on the web, the depth of engagement is sometimes limited – but imagine if we could create something online that would have some value offline – a downloadable voucher perhaps or something which we could meet and discuss…got forbid…a Social Object??

6 comments
  1. Simon Wharton says: March 12, 20092:09 pm

    a retrograde step. Can’t see the reason to print tweets and as for turning a social object into a physical piece, why? Would much prefer to see a voucher being delivered and acknowledged electronically, via mobile phone???

  2. Simon Wharton says: March 12, 20099:09 am

    a retrograde step. Can’t see the reason to print tweets and as for turning a social object into a physical piece, why? Would much prefer to see a voucher being delivered and acknowledged electronically, via mobile phone???

  3. Anonymous says: March 12, 20093:23 pm

    Sure, it’s not for everyone and I was actually marvelling at the integration of a website into something physical (like the Twitter Toaster and Washing machine!) but a social object is anything around which a conversation takes place (an image, phone or downloadable ticket/barcode for example) so what it is doesn’t really matter.

    As loathed as I am to talk about that shambolic skittles stunt, imagine if, for example, customers signed up via email to be given a lifetime’s supply of Skittles.

    For every 1,000 mentions on Twitter of THAT brand, an online voucher is sent to an entrant…mass use of the brand name for seo benefits and something to give back to the punters…tomorrow the world…

  4. paul.fabretti says: March 12, 200910:23 am

    Sure, it’s not for everyone and I was actually marvelling at the integration of a website into something physical (like the Twitter Toaster and Washing machine!) but a social object is anything around which a conversation takes place (an image, phone or downloadable ticket/barcode for example) so what it is doesn’t really matter.

    As loathed as I am to talk about that shambolic skittles stunt, imagine if, for example, customers signed up via email to be given a lifetime’s supply of Skittles.

    For every 1,000 mentions on Twitter of THAT brand, an online voucher is sent to an entrant…mass use of the brand name for seo benefits and something to give back to the punters…tomorrow the world…

  5. Clive Birnie says: March 12, 20093:55 pm

    I recall a certain Stormhoek / Threshers campaign a while or two ago…

  6. Clive Birnie says: March 12, 200910:55 am

    I recall a certain Stormhoek / Threshers campaign a while or two ago…

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