— blending the mix

The best explanation of the social media release to date

It’s interesting to see how times change. One of Stephen’s most popular posts of last year was about how the media and pr industries are yet to be convinced by the social media release, then along comes this fantastic video from webitpt, now Realwire (one of the earlier developers in the uk of a social media release tool worth talking about).

The video below is not only clear and looks great, but is one of the clearest explanations of the benefits of the social media release tool. Enjoy and be educated!

The Online Media from RealWire on Vimeo.


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  1. Adam Parker says: January 9, 20098:38 am

    Hi Paul

    Many thanks for the very kind words about the video and about our SMNR service. We spent a lot of time trying to get the words right – many script redrafts – nice to know we seem to have done a pretty decent job :-) The video didn’t specifically have the SMNR in mind however – though clearly there is a strong link – we were/are just trying to help people who are struggling to better understand (or explain) how the online media influences in all its wonderful ways.

    Thanks again.

  2. […] The best explanation of the social media release to date | blending the mix Does what it says on the tin. (tags: forblog socialmedia pressrelease smpr) […]

  3. paul.fabretti says: January 12, 20094:41 am

    The amount of work is pbvious on the video-front Adam, it’s very good. The challenge of trying to fit so much stuff into one small video is very hard!

    We’d had a few revisions of ours too, but decided that the thing was probably going to change!

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