http://blendingthemix.com/2009/01/05/discovery-is-the-new-cocaine-going-beyond-engagement/ A look at the new world of marketing and PR Mon, 30 Aug 2010 06:23:27 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://blendingthemix.com/2009/01/05/discovery-is-the-new-cocaine-going-beyond-engagement/comment-page-1/#comment-31104 robin1966 Mon, 05 Jan 2009 19:58:41 +0000 http://blendingthemix.com/?p=539#comment-31104 Nice find. Some good points in there, especially about making it simple and not giving a reward each time. But like cocaine [I'm guessing] the reward is transient and you need to keep giving people something new and different to discover each time. Which comes back to the whole theory of the social object. Nice find. Some good points in there, especially about making it simple and not giving a reward each time. But like cocaine [I'm guessing] the reward is transient and you need to keep giving people something new and different to discover each time. Which comes back to the whole theory of the social object.

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