Jan 5, 2009
Discovery Is The New Cocaine – Going Beyond Engagement
Greg picked this one up and sent ot through to me the other day. I really like it. Normally, I find that anything with such a dramatic title (and containing lots of scatty images and poorly-cropped screengrabs) is a load of old tosh, but there are some really interesting elements to this presentation.
Enjoy:
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Nice find. Some good points in there, especially about making it simple and not giving a reward each time. But like cocaine [I'm guessing] the reward is transient and you need to keep giving people something new and different to discover each time. Which comes back to the whole theory of the social object.