Discovery Is The New Cocaine – Going Beyond Engagement

By paul.fabretti / January 5, 2009 / ideas, presentations, slideshare / One Comment

Greg picked this one up and sent ot through to me the other day. I really like it. Normally, I find that anything with such a dramatic title (and containing lots of scatty images and poorly-cropped screengrabs) is a load of old tosh, but there are some really interesting elements to this presentation.

Enjoy:

Discovery Is The New Cocaine – Going Beyond Engagement
View SlideShare presentation or Upload your own. (tags: discovery ux)
Reblog this post [with Zemanta]
0saves
Save
If you thought this piece was quite interesting (and it is "quite" interesting you have to admit) then please do leave a comment below or subscribe to the feed to have all my posts delivered to your feed reader or inbox. Rock On.
Tags: , , ,
  • http://www.robin1966.blogspot.com robin1966

    Nice find. Some good points in there, especially about making it simple and not giving a reward each time. But like cocaine [I'm guessing] the reward is transient and you need to keep giving people something new and different to discover each time. Which comes back to the whole theory of the social object.