As How-Do readers now know, I am leaving KMP inÂ mid-February to join Amaze in Manchester as a Social Media Specialist. Darn you Hugh and your self-fulfilling prophecies!
Anyone who knows me, knows how excited I am by the move but at the same time, how appreciative I am to everyone at KMP for the help and guidance they have given me over the last 20 months or so.
It’s been a great time at KMP but the new ride promises to be even better. Having already met many of my new colleagues I am thrilled to become part of such a knowledgeable, creative and genuinely enthusiastic bunch.
Ok, so the title is a little sensationalist, but I had to get you here somehow so you could see the most bookmarked web-based Twitter applications of the moment!! Note that these has been put together on the basis of the number of saved bookmarks on delicious and clearly not THE definitive list based on registered users or traffic.
As with any multi-channel campaign driving people online…make sure you have enough content out there to rank organically high for the keywords you are asking people to search for when the campaign DOES go live (and I’m not saying that comparethemarket aren’t BTW!).
This ensures that you need to worry less about your competitors jumping on your PPC bandwagon and driving the keyword cost up (or taking YOUR clicks)
Populating your social media channels with your campaign keywords ensures that not only are you engaging with people in different channels (although many of your may rightly ask how do you engage someone about insurance quotes!) but that your fresh, new, keyword-filled content is going to be indexed quickly and highly.
Gaming – make sure if you are going to do this, you ensure that your content reads properly. The beauty of social media is that you can include conversational (long tail) keywords naturally into the content. Make sure you read and re-read your content before you post it. Write robot-only-friendly text and you will soon be found out.
Integrity – Playing people and conversations for clicks and SEO is not totally ethical. That said, if done in the right spirit of engaging with customers to help them, getting to know them and bring you closer to them it is a positive side effect.
I caught wind of this the tonight and think it is an interesting addition to the ongoing debates of both real time news as well as Twitter.
As Friendfeed is managing to do, Facebook is attempting to do and numerous other sites fail to do, the real-time web (largely driven by Twitter) is moving closer and closer, but the very nature of it – news created by amateurs experiencing the news themselvesis somewhat sketchy at best, blatantly false at worst.
At the other end of the scale we have the aggregators who collate news based on the number of links a particulr piece of news has. The more popular it is, the higher it will appear in the aggregator (Yahoo/Google News for example).
But, does the most popular news have the same value to users as breaking news? I would argue not. The problem is, breaking news takes a while to attract links and build up a head of steam to become massively mainstream breaking news, yet Twitter lacks the depth of detail to add detail to the story.
Along comes Vik’sTweet News – a Yahoo BOSS/Twitter mash-up which compares the emerging news stories on Twitter and compares the to the stories in Yahoo News. If there is something in both Yahoo News and Twitter, chances are its breaking news but with some meat to it – rather than a collection of brief, 140 character messages.
The end result is a tool that tracks breaking news stories ranked by the hyper-time-sensitive results on Twitter, arguably offering faster updates, better relevance and more in-depth coverage than either source by itself.
Steve posted this video from Herb as a reminder that Thinking Digital is coming up again soon. That yours truly can offer no original thought or insights to appear on stage is not the issue (although I do appear in the video talking – no surprise there!) but as an attendee from 2008 I cannot recommend the event highly enough.
The speakers at the event do a great job in summarising last year’s event, but none better than Sean Phelan, founder of Multimap “it’s TED for the North East” – Insightful, Stimulating, Educational and Though-Provoking.
I got wind of this from Crunchgear. It follows on from my post some time ago about Microsoft Surface.Â PQ Labs have launched a competitor to Microsoft Surface by putting the touch technology into standard TV’s. The result? Touchscreen World of Warcraft (at 3:00 minutes in). Simply brilliant and (apparently) much cheaper than MS.
What’s interesting is how Microsoft want to get a Surface in every home (as they did with PC’s all those years ago), yet the early models seem to be pool-table sized affairs. Where would YOU put one?
PQ Labs have shown (as have Apple with so many different products), that to get innovative, new technology accepted into people’s homes has to be done in a way in which it is acceptable to a) my wife and b) fits into the look and feel of the home. Does the Surface table do this? No. Does putting this technology into an existing HD TV? Yes. Does providing a touch-sensitive overlay to existing HD TV’s (early part of the video with the map)? Yes.
This is what makes this technology so exciting – it is within reach in a way which it acceptable to us. The only thing that would usurp this is if we had a “laptop” style touch-screen control for WoW. I just couldn’t see myself sitting so close to the TV to interact as frequently as WoW would require, but boy…why couldn’t it happen?
Hey, welcome to the blog of me, Paul Fabretti, Director, Social Media at Microsoft's Apps and Services Division.
I read a ton of stuff daily to keep up to date with things and every day I post the three things you might find most useful or interesting.
Sometimes it's accompanied with a witty comment, although often they're not that witty. They will almost always contain profanity though.