blending the mix

I’ve been meaning to post something about David’s book for ages, but when Steve put up the Crowdsurfing video today, it kind of made sense to put it up today also.

David gives a pretty good summary to the Crowdsurfing by recounting the story of how Microsoft is allowing (and continues to allow) employees such as Steve and Rob to air their thoughts through blogs…and how the Blue Monster came about as a result.

Compare that to the way in which Apple manage their pr and suddenly Apple doesn’t look the cool company it thinks it is…

Enjoy. David…congratulations!

Book launch from David Brain on Vimeo.