— blending the mix

I wish my clients would watch this

David picked this one out and I also remember Steve talking about it too. Having NOW seen it, I can totally see why it is worth watching.

Overview: Player makes video of EA Games’ Tiger Woods golf showing Tiger playing on water. Not good. EA games respond with their own video.

Result: Awesome WoM and a problem nicely brushed under the carpet. “That’s the way to do it”.

There seems to be an inherent coolness about responding to problems via social media. At this stage in its lifecycle, brands who address customers using social media show that they are prepared to do something different, go just that little bit further to get their message across. At the moment I think customers appreciate this effort much more than we think.

Why don’t you give it a go?

Thanks David, Steve.

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  1. David Brain says: August 26, 200811:38 am

    It is so smart isn’t it . . . . . and it really humanises woods and the people around him when they act small (though setting that up involved some money and organisation) and invite us t pass on the joke. Top marks!

  2. paul.fabretti says: August 26, 200811:45 am

    Totally agreed David. I think the Big acting Small is a great way of summing things up too.

  3. Gez says: August 27, 20084:22 am

    I think that works well. I even had a new-found, grudging respect for Paris Hilton after this video respoding to McCain. http://www.funnyordie.com/videos/64ad536a6d

    I can’t help but wonder is Obama’s people had something to do with that…

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