Is PR really as bad as the cool-cats make out?
Iâ€™ve been into the whole â€œPR people just donâ€™t get itâ€ thing ever since we launched PressRoom a few weeks ago.
We spoke to a room full of PR people who looked (on the whole) utterly confused about things like Twitter, blogging and social media.
â€œMy colleague send press releases out as part of his job, will this social media release tool put him out of a jobâ€ was one such comment and typical of the lack of understanding of social media.
On this evidence, the suggestion is that indeed, as per Veroâ€™s post, the PR Industry doesnâ€™t get IT (IT being â€œitâ€ the object, emphasised for dramatic effect rather than I.T. â€“ that dodgy-looking tech department with long-haired geeks in).
But is it fair to say (frequently) that the PR industry as a whole just doesnâ€™t get it? Look at esteemed luminaries such as Becky, Stephen and Stuart, not forgetting Brian and Geoff â€“ thereâ€™s no doubt THEY get it! Why canâ€™t others?
On the flip side, is it fair to suggest that the tech industry (ok, the early adopters) are trying to frighten the PR industry into needing their tech/building services by suggesting that social media requires NASA-affiliated qualifications? Then again we all have a responsibility to ensure that we keep up to date with thing going on in our industry â€“ why should PR be any different?
Is there an element of arrogance from the tech industry that they understand something that they know people need? Letâ€™s not forget, many of these early adopters were the nerdy types at school who got bullied for being nerds, whilst the pretty, popular flirty girlies were the ones who went into PR and Marketing (yes, I know – stereotypes are bad, but sometimes funny!).
Ourman wades in with one of the few negative comments about the piece and makes a good point. Do bloggers have the right to demand more careful treatment just because they have a free-will-powered publishing tool (blog) at their disposal? The suggestion is that bloggers deserve more respect and care taken over their approach than a journalist in getting pitched to. But do they? Yes and No.
No, because they are no different to anybody else writing for an audience. Many bloggers want the exclusive, they need the latest breaking news ahead of anyone else just, like journalists. Why should bloggers take any different exception to a crap pitch than a journo?
Yes, because most blogs (and bloggers) are free from the constraints of corporate policy and can respond vociferously to the lazy pr pitches and can quickly slate the poor approaches for being exactly that â€“ poor. Many hacks would no doubt LOVE the chance to respond in the way bloggers can so PR peeps take note.
And letâ€™s not forget what Chris Anderson did (and he is/was on both sides of the fence!)