Fuel Conference – some thoughts

By paul.fabretti / June 16, 2008 / Uncategorized / 6 Comments

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I wanted to attend Fuel Conference for three main reasons:

1) Tara Hunt – Talking about the subject of her new book – The Whuffie Factor
2) Ted Hunt – Innocent Drinks, talking about how they have embraced social media to become one of the UK’s most revered brands (for more than just their product)
3) Alex Hunter – Head of Group Online Marketing, talking about how Virgin America launched without Beardy ad went from near disaster to an incredible success through the use of social media.

Alongside all that, Richard Moross from Moo.com explained their incredible rise to stardom (using social media) the crayzee guys from Soocial.com showed how craziness and fun can be as contagious as any planned marketing campaign.

Presentation of the day has to go to Steve Pearce of Poke.

Biggest Takeaway for me? Social Media is only as good as the people behind them. Try as you might, if you haven’t got the passion and motivation for it, you’ll keep banging your head against the brick wall. And maybe that is a post for another day!

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  • http://embraced.morelyrics.co.uk/2008/06/16/fuel-conference-some-thoughts/ Embraced » Blog Archive » Fuel Conference – some thoughts

    [...] Fuel Conference – some thoughts 2) Ted Hunt – Innocent Drinks, talking about how they have embraced social media to become one of the UK’s most revered brands (for more than… [...]

  • http://letsbehumanbeings.typepad.com ted at innocent

    Really glad you enjoyed the talk Paul. Thanks for listening as they say.

    Ted

  • http://www.pokelondon.com Steve Buzz Pearce

    Wow! I don’t know what to say, slipping you a tenner was a good idea!

    Thanks for your kind words fella, keep in touch.

  • http://www.horsepigcow.com Tara Hunt

    Hmmm…notice how all of your faves were ‘Hunt’s? I think we are onto a trend here!

    Nice seeing you again, Paul. :)

  • http://www.carsonified.com Dominic

    Thanks for the positive comments. I am going to be putting next years Fuel event together so please feel free to get in touch and tell me what you would like to see there. Cheers.
    Dominic.

  • http://blendingthemix.com paul.fabretti

    Ted/Steve – you’re very welcome! Thought both of your presentations were fantastic.

    @Ted, I would have been more glowing if you had slipped me the tenner that Steve did, but I am open to offers still…

    @Tara – yeah, funny that one! Thinking that Dominic may have a hard time trying to find 3 Fabretti’s to speak at next year’s event ;-)