Fuel Conference – some thoughts
I wanted to attend Fuel Conference for three main reasons:
1) Tara Hunt – Talking about the subject of her new book – The Whuffie Factor
2) Ted Hunt – Innocent Drinks, talking about how they have embraced social media to become one of the UK’s most revered brands (for more than just their product)
3) Alex Hunter – Head of Group Online Marketing, talking about how Virgin America launched without Beardy ad went from near disaster to an incredible success through the use of social media.
Alongside all that, Richard Moross from Moo.com explained their incredible rise to stardom (using social media) the crayzee guys from Soocial.com showed how craziness and fun can be as contagious as any planned marketing campaign.
Presentation of the day has to go to Steve Pearce of Poke.
Biggest Takeaway for me? Social Media is only as good as the people behind them. Try as you might, if you haven’t got the passion and motivation for it, you’ll keep banging your head against the brick wall. And maybe that is a post for another day!