— blending the mix

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April, 2008 Monthly archive

So Facebook chat launches nationwide today! Yay! There was only one other person I thought would be on this straight away…and she was!

and here…

For some time, Facebook has been hampered by what I call serial conversations (in fact, I think I may have got into an argument about it here!)…one message gets posted, another replies…another message gets posted…you leave…then pop back the next day where another message gets posted…you get the picture. Splintered and useless fragments of chat.

In Groups and Pages, this problem is amplified. Pages and Groups are designed to create community and a place where "yung fings" can hang out and chat about a topic, but this conversation is stifled because there is no real-time interaction.

Fortunately, Facebook Chat allows us to talk in real time to other people…all we need now is to integrate these into groups and we are one step closer to never needing another social network again.

Whilst FB Chat is not yet integrated into Groups or Pages, the fact that a conversation sits on top of the browser so to speak (i.e. you can navigate around Facebook without interruption to the conversation), it means that you can still be a participant in a conversation with people WITHIN the group or page.

As such, brands who have pages and groups with active admins in them, can actually engage in realtime with visitors.

Now, imagine if you had a music band and a Facebook Page…and your lead singer was doing a live chat….from the very same Facebook Page they just launched their new single from…

Smilies are currently keyboard-shortcuts only but look good all the same…

…whilst the pop-out means you can still chat with Facebook friends, whilst not being in Facebook.

All-in-all…one more reason why we will never soon be able to leave Facebook…EVER!

Thanks Mel for being my Guinea Pig!

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So, as some of you know, Friday 11th April was the first of our Blogging for Business seminars, held at the MDDA offices in Manchester.

The idea of the event was (and remains to be for the London event on the 25th April!) to de-mistify blogging as a niche, early adopter tool and show it to be the essential business communication it is.

The speakers

To get this message across, alongside me (Paul!) giving an overview of why blogging has become something you can no longer ignore, we were delighted to have with us Mark Rogers, CEO of Market Sentinel and Chris Bland, Senior Account Manager of our search partner Greenlight.

Mark spoke about the importance of understanding the blogosphere and the nature or tone of the conversations taking place on it. The benefit being that once you understand the conversations and the people holding them, you know the correct way to talk back to these people but also, what it is that they are interested in talking to you about!

Chris covered the increasingly important area of how blogs can enhance (in some cases dramatically) your SEO strategy.

The Feedback

It is always a challenge to set these events at just the right tone, to strike a balance between providing enough detail to add to the knowledge of those people who are already know something and not being so detailed so as to alienate those people who know very little.

With some significant brands such as Bentley Motors, Alliance & Leicester, Royal Liver, dabs.com and SSL International already attending, it was essential to get the balance right. Looking at the feedback , I think we have managed to do just that!

Experienced digital professionals from these and many other businesses left us glowing feedback about the speakers and the event itself.

This with some understanding of blogs felt that they learnt a lot, whilst others who simply came to find out more felt that they had a significantly better grasp of blogging than when they first came!

We will be taking the seminar to London on the 25th April, so if you were unable to attend the Manchester event, there are still (a few) tickets available.

I look forward to seeing you there!

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Cool stuff I was readingApril 6th toApril 9th:

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Cool stuff I was readingApril 1st toApril 5th:

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This just in from the BBC.

The lay-offs make up about a quarter of DoubleClick’s 1,200-strong workforce in the US. Worldwide, DoubleClick has about 1,500 employees.

Google’s chief executive Eric Schmidt has suggested that overseas operations, employing a further 300 people, will also be affected at a later date.

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So, OFCOM’s latest research suggests that kids as young as 11 are opening (without age verification) accounts on social networks.

– 49% of children 8-17 have an online profile
– 22% of 16+ have an online profile
– On average adults have profiles on 1.6 sites
– 63% of 8 to 17-year-olds with a profile use Bebo
– 37% of 8 to 17-year-olds with profile use MySpace
– 18% of 8 to 17-year-olds with a profile use Facebook
– 59% of 8 to 17-year-olds use social networks to make new friends
– 16% of parents do not know if their child’s profile is visible to all
– 33% of parents say they set no rules for their children’s use of social networks
– 43% of children say their parents set no rules for use of social networks

Source: Ofcom (from bbc)

More to follow once I have digested the report

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Cool stuff I was readingFebruary 29th toMarch 31st:

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