Cool stuff i’ve been reading from January 12th to January 21st

These are my links for January 12th through January 21st:

• What’s Next on the Web: a RWW Toolkit for 2008 – ReadWriteWeb –
• EA pushes ad-backed video games – Wow – a first. Free games supported (financially) by in-game ads and purchases
• How Lurpak’s post-Xmas campaign was left with the scraps – Sound advice from Wordtracker on how to ensure campaigns are optimised BEFORE launch.
• test post – test post for lwsdgblog
• Gravitational Media: We Get Brands Engaged In Social Networks – A dedicated social marketing agency. looks interesting-ish.
• VentureBeat » Facebook buying Plaxo? – As Facebook scrambles for more personal data could the purchase of Plaxo offer the “credible professional” vertical market it needs?
• BBC - CBeebies - Home – cbebies for Luca!