blending the mix

Courtesy of Paul Walsh and the BIMA, I won tickets to New York at the recent Facebook Debate.

Since then, I have been utterly giddy as a kipper to go and have now received my flight confirmation - but that is by-the-by.

Today I received an email offering FREE silver-plated tickets (by Links of London) of my flight details, boxed and wrapped in time for Christmas.

Now, give me anything free and I am on-board, but this offer really struck my as getting to the heart of the customer. It isn’t a superficial attempt at driving traffic or a cheap gimmick - it taps into the motivation for many people’s reasons for travelling with silverjet - a dream trip).

As such, offering your ticket as a valuable keepsake is a really nice touch.