Silverjet – how to value customers
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Courtesy of Paul Walsh and the BIMA, I won tickets to New York at the recent Facebook Debate. Since then, I have been utterly giddy as a kipper to go and have now received my flight confirmation – but that is by-the-by. Today I received an email offering FREE silver-plated tickets (by Links of London) of my flight details, boxed and wrapped in time for Christmas.
Now, give me anything free and I am on-board, but this offer really struck my as getting to the heart of the customer. It isn’t a superficial attempt at driving traffic or a cheap gimmick – it taps into the motivation for many people’s reasons for travelling with silverjet – a dream trip). As such, offering your ticket as a valuable keepsake is a really nice touch. |
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http://www.sandrineplasseraud.com Sandrine
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http://segala.com/blog Paul Walsh
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http://blendingthemix.com paul.fabretti
