blending the mix

The Twitter blog is reporting that US Senator, John Edwards will be answering questions in a webcast on his own site. He has asked Twitter users to post questions to @johnedwards in advance.

Whilst not exactly a commercial idea, it demonstrates the usefulness of Twitter as an engagement tool in an environment largely domniated by blogs and press releases.

 As the discussion over twitter/micro-blogging/moblogging grows, this looks to be a great way to reach audiences wherever and whenever they are.