Page views are now obsolete
Steve Rubel reports that the page view is now dead. With the increased use of Ajax, updating only the dynamic content, page refreshes (and therefore their views) are no longer relevant.
Nielson are now measuring visit duration instead, but how does this address the matter of tabbed browsing? As soon as a new tab is opened, metrics start measuring the amount of time a user is on the website.
But, imagine (as I do) you open IE7 or Firefox with 3 tabs (Google Reader, BBC News and Facebook for example) the clock will start running even though on ALL 3 tabs at the same time, even though only one is "live".
With IE7 now bringing tabbed browsing to the mainstream how can metrics address this apparent shortfall in accuracy?
Maybe it already does, so if someone knows how this is being treated, please let me know!