What IS Google playing at with Google Checkout?
Just what IS Google playing at.
OR like with its office suites of products, is it just ensuring it has a presence in the field to build its experience?
Search domination is one thing, but in the other fields such as word processing (google docs), shopping search (froogle), email (Gmail – although to a lesser extent), news and images – they are way behind everyone else. Do they honestly believe they have the capability to catch-up, match, then beat microsoft, kelkoo, yahoo, bbc and flickr anytime soon or is there a matter of pride at stake here?
Why are they doing it?
It is crucial for Google to have a presence in other markets or else its virtual monopoly is wasted. And this is the crucial point by UK Consumer Marketing Chief, Obi Felton:
"The starting point is our core products,"
By offering a payments service too, Google is the conduit for the shop search, product search and now the payment.
With 75% dominance of UK search that is an awful lot of shops and products people are searching for – and it makes perfect sense. You wouldn’t take your car to a drive-through car wash and have to drive elsewhere to the next stage would you?
Interesting too is that user’s trust in Google is such that almost 60% of users who didn’t find what they wanted first time round in tests, thought they had typed the search query incorrectly.
So, all in all, it is quite a move for Google…using its trustworthy name to enter a new market rather than trading-off its technological expertise and capabilities. My only question is this:
What happens to Google’s reputation when fraudsters attack it as much as Paypal is attacked now? Is their search reliability and credibility likely to be affected too?